[rank_math_breadcrumb]

5 Web Design Tips for Creating a Great Ecommerce Site


ad agencys, advantix digital, advertising agency, agencies in dallas, agency entourage, agency specializing, app development, atomic designs, based in dallas, brand development, brand identity, brand strategy, branding agencies, branding strategies, call center, cloud consultants, cloud it, consultants in dallas, content marketing, conversion optimization, corporate seo, creative agencies, dallas digital, Dallas Digital Marketing, dallas digital marketing agency, dallas ppc management, dallas reputation management, dallas seo, dallas social media, dallas texas, dallas web design, design and develop, design in dallas, design seo, designs agency, developers in dallas, development companies, development companies in dallas, digital agencies in dallas, digital agency, digital marketing, digital marketing agency, digital marketing company, digital marketing firm, digital media, digital strategies, digital success, ecommerce, email marketing, facebook marketing, firms in dallas, frisco advertising agency, frisco internet marketing, frisco ppc management, frisco reputation management, frisco seo, frisco social media, frisco website design, fullservice digital, google my business, google partner, graphic design, growth marketing, idea grove, inbound marketing, inbound marketing agency, integrated marketing, integrating marketing, internet marketing, internet marketing agency, jsl marketing, leads generated, local seo, logo designs, los angeles, madisonmiles media, market research, marketing agencies, marketing agency in dallas, marketing campaigns, marketing companies in dallas, marketing company, marketing firm, marketing in dallas, marketing strategies, marketing strategy, media marketing, miller ad agency, mobile app, mobile app developers, mobile websites, online marketing, optimization seo, pay per click, ppc social, ppc social media, professional seo, project manager, public relations, reputation management, runner agency, san francisco, search engine, Search Engine Marketing, search engine optimization, search engine optimized, search engines, seo agencies, seo companies, seo ppc, social media, social media marketing, software development, thrive internet marketing, thrive internet marketing agency, top digital, top marketing, user experience, video production, web design seo, web designs, web developers, website design, website development, websites


No matter how excellent your products may be or how carefully you’ve planned out your marketing strategy, a poorly designed website can stunt your business growth in an instant. The fact of the matter is, it only takes a few seconds for an online visitor to form an impression and decide whether to keep browsing on your site or to leave and find a more user-friendly website. As such, having an attractive, clear and concise eCommerce site is imperative today. To help you maximize conversions and retain customers, here are a few of our top web design tips for creating a great eCommerce site.

1. Embrace Minimalism

Although minimalism is typically used to describe interior design, it’s becoming a significant trend in web design. Keeping things clear, uncluttered, and straightforward in our hectic, modern world is essential. And when it comes to designing an eCommerce website where there’s usually a range of products and categories, it’s even more crucial to keep it simple. So this year, strip away anything that might make your site look overwhelming or busy and get straight to the point. All of those extra bells and whistles only create distractions, which reduces the chance of visitors purchasing something from your online store. So instead, stay focused on the sale and make it easy to navigate by keeping it attractive.

2. Nail Your Branding

These days, online users are much more cautious than ever before about handing over their personal info and credit cards due to the overwhelming presence of online scams. For this reason, establishing trust with your customer base is fundamental for creating a successful online store. In order to do this, your branding needs to be polished and on point. This means putting the time into nailing the look and tone of your brand and keeping it consistent. It’s also a crucial part of setting your store apart from the crowd and creating an emotional connection with people, the key to driving sales. If you haven’t already, make an effort to prioritize your branding, so you understand your business identity and which avatars you’re targeting.

3. Do the “Grandma” Test

If you’re planning to target certain generations, like the Baby Boomers, keep in mind that many shoppers aren’t as comfortable online or are just starting to get familiar with the concept of eCommerce. That’s why having an easy, user-friendly layout is essential. To ensure your site hits the mark, perform the “grandma” test. Ask a friend or relative to browse your website to see if it’s easy to navigate or if it could use some improvements. Ask them to be honest with their feedback, as this will help you improve the functions on your site to improve retention. If it’s not clear or easy to use, you could be missing out on a lucrative niche of shoppers.

4. Don’t Cheap Out on Imagery

The quality of images used on websites can directly impact conversion rates. And since consumers can see or touch the offered products, they have to rely on your photos to determine if it’s worth the money. If you’re using images that are blurry or insufficient, no one is going to trust it. This is why having professional, high-quality photos are even more important for eCommerce businesses.

5. Keep Text to a Minimum

Conveying your passion for the products that you’re selling is great, but the truth is most people don’t have the time to stop and read through long descriptions. Instead, online users today want to scan through quickly and find the key bits of info they need to make a decision. So focus on getting your point across, break up your content into small sections, and keep it to a minimum. Also, segregate sections clearly using large, bold fonts and distinguishing your CTAs. Remember, the simpler it is, the better your chances of converting sales.

Above all, your eCommerce site needs to look professional, which can be tricky if you’re trying to manage several roles in your start-up and don’t have experience in web development. But that’s where we can help! Hire top web development freelancers at Goodie Website. This way, you can avoid pricey overhead costs and get the expert support you need to enable your online store to flourish.

RECOMMENDED POSTS

Find Out More

Marketing Tips You Need

Keep In Touch

Quick Subscribe

Client Reviews Tell The Tale.

If you are looking for professional video production for your business, Dan and his team at Appture are the best.John CullensDecember 29, 2022
We used Appture to build a lodging website, and they were awesome! Dan went above and beyond to show us the functions and make all of our changes. Appture is our go to for web design from now on!Abigail HaleOctober 26, 2022
Dan did a fantastic job making me feel comfortable while shooting. He also made me look great! I don't photograph well, so I am very pleased with the results and speed at which I got the final product.Lily GostinSeptember 13, 2022
Appture knows their business and will go the extra mile for their customers. They do high quality work and provide great ongoing support.Chris McCorkindaleMay 24, 2022
Anita CauthornMay 24, 2022
It’s so rare in these times to find one man with so much wow factor and more rare to find men with similar interest and passion in their life journey as myself . Dan Elliott has been introduced to many in what is now considered as the Terror Dome , a place where many dreams are not deferred they are detoured to routes that lead to dead ends , he comes in full of optimism so infectious that he, maybe with out knowing is energizing those who have ventured where others would fear going with just the right jolt to forge on in the way of helping fallen humanity … His various fields of expertise has helped many in my region and I can only imagine the number he has effected beyond those I know … from day one I knew “ this was a man of kindred spirit “ Dan Elliott is a Gem and adds glimmer to things he touches … I’m a Witness ….and eternally grateful….L.Rashaan RichMay 21, 2022
Dan and his group are highly capable and knowledgeable. They work fast and get the job done. I highly recommend Appture.Justin FrankMarch 26, 2022
They are highly specialized in their work and constantly seek innovation.Ismail YenigulMarch 14, 2022
Dan is a marketing wizard. Honest, Experienced and a read deal. I am blessed to have him in my journey online :) Highly recommended.Sabbir HasanMarch 7, 2022
Incredible talent so much experience and always innovativeAppture SoftwareAugust 10, 2021
So much to say. Creative, Intelligent, Talented, Limitless, Affordable. It's amazing what these guys can do.Hack mackMay 17, 2019
We found Appture from their website, and immediately started work on a website, custom SMS marketing and social media. We got leads the FIRST DAY! And it keeps getting better and better.HawkDFW SecurityMay 17, 2019
We'd used some other agencies before, but man, they simply knocked us all over. After being in business for 30 years, I wonder how much more business we'd be doing if we'd hired them earlier.Rebecca HoneaMay 17, 2019