Are you curious about the state of blogging in 2023? Then look no further.
We’ve curated, vetted, and categorized a list of up-to-date statistics below.
Click to jump to a category, or keep reading for our top blogging statistics:
How long should your blog posts be? How often should you publish? When should you publish? These are questions bloggers always ask.
- Engagement drops for posts with a reading time longer than seven minutes (Medium).
- 73% of people admit to skimming blog posts, while 27% consume posts thoroughly (HubSpot).
- 75% of the public prefers reading articles under 1,000 words (Contently).
- The average blog post takes four hours and 10 minutes to write (Orbit Media).
- The average blog post is 1,376 words (Orbit Media).
- The typical B2B article is 1,460 words compared to B2C articles, which are 1,300 words (Orbit Media).
- About 66% of bloggers publish weekly, monthly, or somewhere in between (Orbit Media).
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