8 Must-Have WordPress Plugins for Your Website to Boost Conversions

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Are you looking for ways to boost conversions on your WordPress website in 2022? WordPress plugins can be a great solution. WordPress is a popular content management system (CMS) with a 64.7% market share, making it the most popular website platform in the world.

Plugins are tools that can be used to add new features and functionality to your WordPress website. There are thousands of plugins available in the official WordPress plugin repository, and this number continues to grow. Using the right plugins can help turn a basic WordPress website into a multifaceted and functional site. In this article, we will discuss eight must-have WordPress plugins that can help increase conversions on your website.

Why are WordPress plugins important?

Think about a smartphone with no apps installed – it would be pretty boring, right? The same is true for websites without plugins. Plugins are essential for adding specific functions and improving the functionality of a website.

WordPress plugins are small pieces of software that enhance and extend the capabilities of a website. They can be used for a wide range of purposes, such as creating an online store, increasing site speed, adding contact forms, monetizing website traffic, and improving search engine optimization (SEO). There are literally thousands of WordPress plugins available, but it can be challenging to determine which ones are the best fit for your business and its conversion goals. In this article, we will discuss several WordPress plugins that are known to boost conversions on websites.

8 Must-Have WordPress Plugins to Boost Your Website’s Conversion

Are you ready to improve your website’s conversion rate? These eight top WordPress plugins can help:

  1. WP Forms
  2. Yoast SEO
  3. OptinMonster
  4. Gravity Forms
  5. Sumo
  6. Hello Bar
  7. Thrive Leads
  8. Leadpages

1. WP Forms

WP Forms is a powerful WordPress plugin that allows you to create various types of forms, including contact forms, payment forms, registration forms, survey forms, and newsletter forms. One of the standout features of WP Forms is the ability to create conversational forms, which allow users to complete forms using just their keyboard, similar to a chat conversation. This can improve the user experience and make forms more accessible on mobile devices. WP Forms is also optimized for web and server performance, making it one of the fastest form builder plugins available. It has over 5 million active installations and a high rating of five stars. Other features of WP Forms include a drag-and-drop form builder, responsive mobile-friendliness, form templates, smart conditional logic, instant notifications, entry management, payments, marketing and subscriptions, and spam protection.

Image supplied by Author

Here are the features of powerful and user-friendly WPforms:

  • Drag & drop form builder
  • Responsive mobile-friendly
  • Form templates
  • Smart conditional logic
  • Instant notifications
  • Entry management
  • Payments made easy
  • Marketing & subscriptions
  • Spam protection and many more.

2. Yoast SEO

Yoast SEO is the most popular WordPress plugin that assists webmasters in optimizing WordPress websites for search engines. This well-known plugin has been assisting millions of websites all around the world in improving their search engine rankings since 2008.

So, do you really need the Yoast SEO plugin to improve the SEO of your website? Yes, the Yoast SEO plugin is required for top Google rankings and to increase visitors to your website.

Image courtesy of Yoast

Google is the most important source of traffic for most websites. Regardless of how vital social networks are for a site’s success, SEO is typically the most important component. Not following SEO best practices, or not conducting SEO at all can affect the ranking of your website. So, let me explain why Yoast SEO is essential for any website.

Yoast is a desired WordPress SEO plugin that helps you optimize your site for search engine visibility and increases search ranking. You may use Yoast to make your pages and blogs more search engine friendly. It also generates a sitemap for your website, which helps submit to search engines like Google.

Now, let’s understand the features of Yoast SEO:

  • Canonical URLs and Meta Tags.
  • XML sitemaps- making it easier for Google to understand the structure of your website.
  • Faster loading times.
  • Site breadcrumbs.
  • Title and Meta description templating
  • Keyword density
  • In-depth Schema.org integration and many more.

3. OptinMonster 

Every business or website, without a doubt, requires lead generation. OptinMonster is the prominent lead-generation plugin for WordPress users.

Image supplied by Author

OptinMonster is the greatest popup builder and marketing plugin for increasing email subscribers, sales, and business growth. With OptinMonster pop-ups and conversion toolkits, you can turn abandoned website visitors into subscribers and customers.

With the help of this powerful plugin that boosts your website conversion, you can also make high-converting popups and bars on your website to draw out users’ attention to special deals or other onsite marketing campaigns.

OptinMonster is also a No.1 best email popup and lead generation plugin. It enables site owners to develop attractive, attention-getting opt-in forms that increase conversion rates. Around 1,213, 437+ websites are using OptinMonster to swivel their traffic into subscribers, leads and sales.

OptinMonster pop-ups are also compatible with all devices (mobile, laptop, tablet, and desktop). This plugin is a blockbuster and power-up with many benefits like it understands the importance of speed when it comes to SEO, marketing and conversion optimization, and a lot more.

OptinMonster has a ton of tools that will help you increase your conversions with simple Optin campaigns.

Image from Optinmonster
  • Exit-intent technology
  • Full-screen welcome gates
  • Clever monster links
  • Engage users with monster effects
  • Smart A/B testing
  • Email newsletter segmentation
  • Mailchimp and many more.

4. WP Rocket

Image supplied by Author

WP Rocket is the best WordPress caching plugin that helps businesses instantly reduce load time and boost Google page speed & core web vitals scores.

No one likes slow websites, not even Google. In 2010, Google stated that for a pleasant user experience, a web page must load completely within two seconds, and this is still often referenced today. In short, website speed is super important and so is the need for WP Rocket.

WP Rocket is the best WordPress caching plugin. It’s one of the most extensively used caching plugins, with around 2,080,000 websites using it around the world.

WP Rocket aims to speed up your WordPress site by optimizing it. It does it as a simple WordPress plugin with a user-friendly interface and simple setup. If you are still not clear about how to install and activate the plugin, get in touch with our WordPress experts.

WP Rocket is chosen by the top WordPress professionals as it is compatible with the most popular themes and plugins. It’s also the only cache plugin supported by the leading Managed WordPress hosting providers.

What makes WP Rocket the most effective caching plugin out there? In terms of performance, the plugin incorporates all the latest features.

Let’s have a look at WP Rocket’s features:

  • Page caching
  • GZIP compression
  • Cache preloading
  • eCommerce optimization
  • Browser caching
  • Excellent compatibility.

5. Sucuri 

Website security is important to protect your business, brand, and website reputation, as well as to avoid financial loss and website termination. You’ll be able to maintain your website’s reputation while also retaining customers and/or visitors by installing the wonderful Sucuri plugin by WordPress.

When it comes to WordPress security plugins, Sucuri plugin is at the top of the heap.

Image supplied by Author

This plugin is a powerhouse for security as it offers you Security activity auditing, file integrity monitoring, malware scanning, blacklist monitoring, and a website firewall are all included in this plugin. To verify your site, it uses a variety of blacklist engines such as Google Safe Browsing, Sucuri Labs, Norton, McAfee Site Advisor, and others. It will send you an email if something goes wrong.

It also protects your website against DDoS, brute-force, and other scanning assaults. Additionally, it keeps track of all activities and stores them in the Sucuri cloud. Your security logs will be safe at Sucuri’s security operations center even if an intruder manages to get beyond the security controls.

To learn more on WordPress security you can refer-Tips to Maintain WordPress Security.

Let’s have a look at Sucuri plugin features:

  • Multiple variants of SSL certificates
  • Security activity auditing
  • Monitoring of File Integrity
  • Remote malware scanning
  • Blocklist monitoring
  • Effective security hardening
  • Notifications of security
  • Post-hack security actions

6. Monsterinsights

MonsterInsights, a digital analytics tool, is a WordPress plugin that makes it simple to integrate, customize, and manage Google Analytics website tracking services. It aids in the retention of customers as well as the rise of sales and revenue by tracking how people find and use your website, focus on the content, and receive all your critical store data in one place with MonsterInsights.

Image from MonsterInsights

MonsterInsights makes it simple to set up Google Analytics in WordPress and gives relevant information about visitors from inside the WordPress dashboard.

MonsterInsights is the greatest Google Analytics WordPress plugin simplifying the most advanced Google Analytics features with only a few clicks.

The best thing is that you can access all the data from your WordPress dashboard. This implies that these reports can be viewed without logging into Google Analytics.

How can a company or business benefits from using Monsterinsights

  • Increase traffic
  • Improve conversion rate
  • Improve the quality of content
  • Get more email subscribers
  • Can examine the stats that matter
  • Identify performing and non-performing pages
  • Can see reports in a dashboard

Let’s have a look at Monsterinsights plugin features:

  • Page-level insights
  • Affiliate link tracking
  • Keyword tracking
  • Custom dimensions
  • Form tracking
  • Audience and behavior report
  • Site speed report and many more.

7. Tidio Live Chat

Having live chat on your website allows you to communicate with your customers. You may convey a clear value to your customers through precise messaging, which will aid them in taking quick decisions to purchase.

Example: Emirates saw an 87% lift in engagement using chatbot options on their website compared to traditional click-through ads.

Convert your visitors into loyal customers now with Tidio Live Chat, one of the best WordPress plugins to communicate with your customers or visitors. Chats are managed using the Tidio Chat tab, which can be found in your WordPress dashboard. Installing a separate desktop, iOS, or Android app to manage chats is also an option.

Image supplied by Author

Offline messages are sent to your inbox if you are unable to chat for whatever reason. Similarly, if a visitor exits the chat, the conversation can be continued by email.

Tidio Live Chat plugin is widely used by 160k+ websites in the US alone with 100k+ active installations.

Let’s have a look at Tidio Live Chat plugin features:

  • Real-time notifications
  • Third-party integrations
  • Virtual assistant
  • Website visitor tracking
  • Email management
  • Customer database
  • Complaint monitoring and many more.

8. Contact Form 7

WordPress Contact Form 7 is one of the most in-demand plugins for developing lead generation forms.

Image from WPexplorer

Why do you need contact form 7 on your WordPress website? The answer is simple, if you put your email address on the contact us page, chances are, you are missing out on many opportunities, mainly if you want to grow your business.

A contact form has always been and continues to be an important aspect of allowing your visitors to contact you for the reasons like automating email responses, integrating your work with other tools, generating more leads, making yourself reachable, and so forth.

Let’s take a look at some of its most appealing features:

  • Multiple contact forms can be created and managed.
  • Form fields can be easily customized.
  • To change the content of your email, use simple markup.
  • With the help of shortcode insert forms into any pages or posts
  • Akismet spam filtering, Ajax-powered submission, and CAPTCHA are all supported by this plugin.
  • There are numerous third-party extensions available to offer additional functionality.


Plugins are very essential whether you want to optimize your site for search engines, improve security, or increase conversions. You won’t have to spend hours looking for the best WordPress that boosts conversions, because this post has already done the work for you!!

So, have you tried the above plugins on your WordPress website yet? If not, you are free to contact us for choosing the essential WordPress plugins to increase sales and revenue.


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