Buckle up, because the digital marketing world is changing faster than you can say “algorithm update”! Google’s shaking things up, AI’s everywhere, and privacy laws are getting stricter. It’s enough to make your head spin.
But don’t worry, I’ve got you covered. Forget winging it – a solid plan is your secret weapon to stay ahead of the curve. And that’s where my new book, “The Digital Marketing Success Plan,” comes in. It’s your step-by-step guide to crushing it online.
Here’s a sneak peek at the five steps, which I call the START planning process:
- Strategy: Figure out where your business stands and where you want to go with digital marketing. Set realistic goals, track your progress, and get everyone on the same page. Think of it like planning a road trip – you need to know your starting point and destination before you can map out your route.
- Tactics: Now, brainstorm all the different ways you can reach those goals. Should you focus on SEO, social media ads, or something else entirely? Explore all your options and pick the ones that fit your strategy and target audience. This is where you choose your vehicle for the road trip – do you need a speedy sports car or a rugged SUV?
- Application: It’s time to gather everything you need for the journey. This might include website copy, social media graphics, or ad designs. But hold your horses – don’t start creating anything yet! Just make a list of what you’ll need so you can avoid costly surprises later. Think of it like packing your bags for the road trip – you don’t want to forget anything important!
- Review: Get your ducks in a row by setting up systems to measure your success. This means tracking your ROI, creating performance dashboards, and figuring out who’s in charge of what. It’s like installing a GPS in your car – you need to know where you’re going and how you’re getting there.
- Transformation: Put your plan into action! Create a schedule for all your marketing activities, from social media posts to ad campaigns. And remember, things change quickly, so be ready to adjust your plan as needed. This is where you hit the gas and start driving your digital marketing road trip!
The Bottom Line: Whether you follow my START plan or create your own, the key is to have a well-thought-out strategy that you can adapt as you go. Don’t let anyone tell you a plan isn’t necessary – it’s the difference between driving aimlessly and reaching your destination with confidence.
