Facebook Marketing Secrets

ad agencys, advantix digital, advertising agency, agencies in dallas, agency entourage, agency specializing, app development, atomic designs, based in dallas, brand development, brand identity, brand strategy, branding agencies, branding strategies, call center, cloud consultants, cloud it, consultants in dallas, content marketing, conversion optimization, corporate seo, creative agencies, dallas digital, Dallas Digital Marketing, dallas digital marketing agency, dallas ppc management, dallas reputation management, dallas seo, dallas social media, dallas texas, dallas web design, design and develop, design in dallas, design seo, designs agency, developers in dallas, development companies, development companies in dallas, digital agencies in dallas, digital agency, digital marketing, digital marketing agency, digital marketing company, digital marketing firm, digital media, digital strategies, digital success, ecommerce, email marketing, facebook marketing, firms in dallas, frisco advertising agency, frisco internet marketing, frisco ppc management, frisco reputation management, frisco seo, frisco social media, frisco website design, fullservice digital, google my business, google partner, graphic design, growth marketing, idea grove, inbound marketing, inbound marketing agency, integrated marketing, integrating marketing, internet marketing, internet marketing agency, jsl marketing, leads generated, local seo, logo designs, los angeles, madisonmiles media, market research, marketing agencies, marketing agency in dallas, marketing campaigns, marketing companies in dallas, marketing company, marketing firm, marketing in dallas, marketing strategies, marketing strategy, media marketing, miller ad agency, mobile app, mobile app developers, mobile websites, online marketing, optimization seo, pay per click, ppc social, ppc social media, professional seo, project manager, public relations, reputation management, runner agency, san francisco, search engine, Search Engine Marketing, search engine optimization, search engine optimized, search engines, seo agencies, seo companies, seo ppc, social media, social media marketing, software development, thrive internet marketing, thrive internet marketing agency, top digital, top marketing, user experience, video production, web design seo, web designs, web developers, website design, website development, websites

What does a lead gen marketer love more than leads?

Free leads of course! So when I learned about an overlooked tactic that allowed us to start funneling our Facebook page traffic into leads at zero cost, you can imagine how I excited I was.

Today I’m going to walk you through the steps to building out a Facebook lead form to pin at the top of your business page. Spoiler alert: It’s free lead gen and it’s simple!

The Situation on Facebook

As we’ve talked about over the past few months, Facebook has made major changes to their news feed and advertising transparency. Going back to Mark Zuckerberg’s announcement post, we remember his statement:

“As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard – it should encourage meaningful interactions between people.”

While this seems scary at a first glance, the keyword here is less – Facebook isn’t going to get rid of the revenue they make from advertisers, they are simply going to limit the quantity and demand more quality from their business pages. Therefore, more than before, it’s crucial for advertisers to create meaningful content and build up engagement with their page on Facebook.

The Opportunity

By posting engaging content on Facebook, you’ll grow your organic following and start driving more visits to your Facebook business page than before. Now, here’s your opportunity to funnel this page traffic into leads.

Your Facebook business page should be treated like your website’s homepage…and you wouldn’t leave your homepage without a compelling call to action, would you?

facebook business page shop now button

However, the current information tabs and recent posts on your business page offer a long path to conversion…until you start leveraging the real estate of your pinned post!

8 Steps to Creating Your Pinned Lead Ad on Facebook

While this may look like a long list of steps, trust me, it only takes roughly 10-20 minutes to get done:

Step 1: Navigate to your forms library.

Go to your Facebook page, select “publishing tools” and then navigate to “forms library” on the left sidebar:

forms library in facebook

Step 2: Create the lead form.

Starting out in the content section: name your form, add an introduction and list out your questions. By sure to add your privacy policy and include a link to your thank you page.

facebook lead generation form

Step 3: Review your settings.

Once the content section is complete, review the settings. In order to complete this process, you’ll need to adjust the form configuration settings from restricted to open:

facebook lead gen campaign settings

Now your form is ready!

Step 4: Create the campaign.

Navigate to Ads Manager to create your lead generation campaign:

create a lead gen campaign in facebook ads

Step 5: Set up your campaign.

There’s no need to specify your targeting or adjust the default campaign settings as your ad will only show in your page’s pinned post position. However, to ensure that this will be a non-paid tactic, make sure you set up your campaign with the following settings:

  • Daily budget: $5
  • Schedule: Set the end date to 24 hours after you publish the campaign.

facebook lead gen campaign budget

Since we’ll need the campaign to be reviewed before pausing it out, this will ensure that you will spend no more than $5 from the campaign in total.

Step 6: Publish!

Publish the campaign and navigate to page posts to find your ads post:

facebook lead gen for free

Pick the right ad post and select “publish” in the actions drop down.

Step 7: Pin the post.

Now, head to your business page and pin your new post.

pin lead form post facebook

Step 8: Pause the ad campaign.

Finally, head back to ads manager and pause out your campaign.

pause facebook ad campaign

The Final Result

If you want to see this tactic in action, head on over to our Facebook page:

how to pin a lead ad on facebook

Once you get your pinned post live, you can monitor and download new leads in the forms library within Publishing Tools.

Why Pinned Lead Ads Are So Powerful

In eight easy steps, you can leverage the conversion-driving power of Facebook’s lead forms with the compelling visibility of your business page’s pinned position. What’s not to like?

I will leave you with three final reminders for making the most of this underused tactic:

  • Make sure your form settings have “open” selected
  • Pause your campaign once the first 7 steps have been completed
  • Regularly update the creative and offer


Find Out More

Marketing Tips You Need

Keep In Touch

Quick Subscribe

Client Reviews Tell The Tale.

If you are looking for professional video production for your business, Dan and his team at Appture are the best.John CullensDecember 29, 2022
We used Appture to build a lodging website, and they were awesome! Dan went above and beyond to show us the functions and make all of our changes. Appture is our go to for web design from now on!Abigail HaleOctober 26, 2022
Dan did a fantastic job making me feel comfortable while shooting. He also made me look great! I don't photograph well, so I am very pleased with the results and speed at which I got the final product.Lily GostinSeptember 13, 2022
Appture knows their business and will go the extra mile for their customers. They do high quality work and provide great ongoing support.Chris McCorkindaleMay 24, 2022
Anita CauthornMay 24, 2022
It’s so rare in these times to find one man with so much wow factor and more rare to find men with similar interest and passion in their life journey as myself . Dan Elliott has been introduced to many in what is now considered as the Terror Dome , a place where many dreams are not deferred they are detoured to routes that lead to dead ends , he comes in full of optimism so infectious that he, maybe with out knowing is energizing those who have ventured where others would fear going with just the right jolt to forge on in the way of helping fallen humanity … His various fields of expertise has helped many in my region and I can only imagine the number he has effected beyond those I know … from day one I knew “ this was a man of kindred spirit “ Dan Elliott is a Gem and adds glimmer to things he touches … I’m a Witness ….and eternally grateful….L.Rashaan RichMay 21, 2022
Dan and his group are highly capable and knowledgeable. They work fast and get the job done. I highly recommend Appture.Justin FrankMarch 26, 2022
They are highly specialized in their work and constantly seek innovation.Ismail YenigulMarch 14, 2022
Dan is a marketing wizard. Honest, Experienced and a read deal. I am blessed to have him in my journey online :) Highly recommended.Sabbir HasanMarch 7, 2022
Incredible talent so much experience and always innovativeAppture SoftwareAugust 10, 2021
So much to say. Creative, Intelligent, Talented, Limitless, Affordable. It's amazing what these guys can do.Hack mackMay 17, 2019
We found Appture from their website, and immediately started work on a website, custom SMS marketing and social media. We got leads the FIRST DAY! And it keeps getting better and better.HawkDFW SecurityMay 17, 2019
We'd used some other agencies before, but man, they simply knocked us all over. After being in business for 30 years, I wonder how much more business we'd be doing if we'd hired them earlier.Rebecca HoneaMay 17, 2019