[rank_math_breadcrumb]

Google’s Quality Raters Guidelines: Worth Reading?

Google’s Search Quality Raters Guidelines had been discussed by an SEO community for ages, way before Google made them public.

It has always been an insight into how Google may interpret “quality”.

But just SEOs should use the guidelines? Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, are discussing Google’s Search Quality Raters guidelines and how SEOs should use the document as part of their SEO strategy.


What are Google’s Search Quality Raters Guidelines?

Google has a team of people whose job is to search Google and rate top results based on their perceived quality and relevance of the page.

Quality raters have no direct impact on search results:

We use responses from Raters to evaluate changes, but they don’t directly impact how our search results are ranked.

Source: Google

When Google engineers see a huge discrepancy between what the algorithm found relevant and quality and how their human raters reacted to those sets of results, they adjust their algorithm to return better results.

Human raters also help Google understand if any of their multiple experiments might be a good idea or how to improve them.

In other words, the human input helps Google create a search engine that better fits human needs.

You can read the guidelines here.

How to use the document correctly?

Google’s Search Quality Raters Guidelines do not have a direct impact on search results, so optimizing your site using these guidelines doesn’t make any sense.

Yet, the document inspires some optimization ideas that will help both human visitors and search crawlers to trust your site and engage with it.

These ideas may include:

  • Using more detailed and better linked author profiles
  • Creating a better About us page
  • Connecting your on-site authorship with off-site mentions, etc.

The post Google’s Quality Raters Guidelines: Worth Reading? appeared first on Internet Marketing Ninjas Blog.

RECOMMENDED POSTS

Find Out More

Marketing Tips You Need

Keep In Touch

Quick Subscribe

Client Reviews Tell The Tale.

If you are looking for professional video production for your business, Dan and his team at Appture are the best.John CullensDecember 29, 2022
We used Appture to build a lodging website, and they were awesome! Dan went above and beyond to show us the functions and make all of our changes. Appture is our go to for web design from now on!Abigail HaleOctober 26, 2022
Dan did a fantastic job making me feel comfortable while shooting. He also made me look great! I don't photograph well, so I am very pleased with the results and speed at which I got the final product.Lily GostinSeptember 13, 2022
Appture knows their business and will go the extra mile for their customers. They do high quality work and provide great ongoing support.Chris McCorkindaleMay 24, 2022
Anita CauthornMay 24, 2022
It’s so rare in these times to find one man with so much wow factor and more rare to find men with similar interest and passion in their life journey as myself . Dan Elliott has been introduced to many in what is now considered as the Terror Dome , a place where many dreams are not deferred they are detoured to routes that lead to dead ends , he comes in full of optimism so infectious that he, maybe with out knowing is energizing those who have ventured where others would fear going with just the right jolt to forge on in the way of helping fallen humanity … His various fields of expertise has helped many in my region and I can only imagine the number he has effected beyond those I know … from day one I knew “ this was a man of kindred spirit “ Dan Elliott is a Gem and adds glimmer to things he touches … I’m a Witness ….and eternally grateful….L.Rashaan RichMay 21, 2022
Dan and his group are highly capable and knowledgeable. They work fast and get the job done. I highly recommend Appture.Justin FrankMarch 26, 2022
They are highly specialized in their work and constantly seek innovation.Ismail YenigulMarch 14, 2022
Dan is a marketing wizard. Honest, Experienced and a read deal. I am blessed to have him in my journey online :) Highly recommended.Sabbir HasanMarch 7, 2022
Incredible talent so much experience and always innovativeAppture SoftwareAugust 10, 2021
So much to say. Creative, Intelligent, Talented, Limitless, Affordable. It's amazing what these guys can do.Hack mackMay 17, 2019
We found Appture from their website, and immediately started work on a website, custom SMS marketing and social media. We got leads the FIRST DAY! And it keeps getting better and better.HawkDFW SecurityMay 17, 2019
We'd used some other agencies before, but man, they simply knocked us all over. After being in business for 30 years, I wonder how much more business we'd be doing if we'd hired them earlier.Rebecca HoneaMay 17, 2019
Hide picture