Dallas–Fort Worth Website Design & Development

Dallas Web Design That Turns
Qualified Visitors Into Sales.

Lead Builder Marketing and Appture Digital Media build strategic websites for B2B, professional-services, staffing, industrial, and growth-focused organizations that need more than a polished digital brochure. We plan the buyer path, build the site, connect the technology, and measure what happens next.

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$113M+ in Client Sales. 500,000+ Users Grown. 7 Design Awards.

Three decades of strategic websites, go-to-market tools, and campaigns for B2B, industrial, staffing, and technology organizations across Dallas–Fort Worth and beyond.

$90M

Sales attributed to Auth-Florence GTM tools and campaigns

$12.8M

Produced through IThinQware GTM tools and campaigns

$10.4M

Sales from Penn Apartment Staffing GTM tools and campaigns

500,000+

Users grown in the ApartmentCareers.com network

7 awards

Recognized website, web-and-print, packaging, and print design work

Selected Web Projects

Websites and digital systems built around measurable business outcomes

A portfolio should show more than visual style. These projects reflect the mix of positioning, web strategy, conversion paths, campaign infrastructure, and operational technology required to support real growth.

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Industrial Manufacturing & Go To Market

Auth-Florence / Gibraltar Industries

Created go-to-market tools and campaigns that supported a complex B2B sales process for a leading provider of centralized mailboxes, parcel lockers, and storage solutions.

Produced P.O.S. displays for Home Depot & Lowe’s Stores for nationwide distribution.

$90M in contracts
Generated through GTM tools and campaigns.
View live website →
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Technology & Go To Market Enablement

IThinQware

Created go-to-market tools and campaigns designed to clarify the offer, support audience engagement, and create a more direct path from market attention to commercial opportunity. 

Managed national rollout to 69 cities, the DHS, the DOD, the State of North Carolina, and ISD’s.

$12.8M produced
Through GTM tools and campaigns.
View live website →
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Staffing, Recruiting & Demand Generation

Penn Apartment Staffing

Created GTM tools and campaigns for a multifamily staffing organization serving employers and job seekers across the apartment industry. Produced email newsletters, promotional video, social media, web-hosting and search.

$10.4M in sales
Generated through GTM tools and campaigns.
View live website →
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Recruitment Platform & User Growth

ApartmentCareers.com

Developed and grew a specialized career and recruitment network built to connect multifamily employers, industry suppliers, and job seekers. Ground up rebranding, integrated adtech platform and intelligent job and candidate search framework.

500K+ network users
Grown through the platform and supporting marketing systems.
View live website →
Appture Digital Video Production, Photography, Branding Agency, Digital Design Agency place picture
Appture Digital Video Production, Photography, Branding Agency, Digital Design Agency
4.9
Based on 26 reviews
review us on
frederick S. profile picture
frederick S.
8 months ago
Very professional.
Evelyne V. profile picture
Evelyne V.
8 months ago
I was very happy to work with Daniel as a photographer for my New Year photo session! For less than three hours he did more than 300 pictures and all of them are beautiful!
Elena Nikol V. profile picture
Elena Nikol V.
8 months ago
I’m very happy during all time work with Daniel Eliot as a photographer for my daughter!
Rob J. profile picture
Rob J.
9 months ago
I have had the pleasure of meeting Dan in person and his work is second to none. That includes the professionalism, engagement, enthusiasm, and of course the jokes and stories. We need more Daniel Elliot in this world! Thank you, Dan for the amazing photos and the experience!
Kathleen M. profile picture
Kathleen M.
9 months ago
We had a great experience working with both Daniel and Allen during our sales meeting. They were personable, professional, and incredibly easy to work with. Daniel adapted to changes in our scope on the fly without hesitation and truly captured the energy and spirit of our event. We really look forward to working with him again in the near future. Highly recommend!
David B. profile picture
David B.
1 year ago
Appture Digital Media totally refreshed our visual branding, and it looks incredible. The team was so easy to work with – professional, creative, and you can just tell they’re super experienced. We're thrilled and will be using them for ongoing design needs.
Sandra S. profile picture
Sandra S.
1 year ago
As we launch our company, Daniel has been a critical key advisor regarding all aspects of website development, video production and marketing. He is definitely an experienced expert in his field.
Zachary R. profile picture
Zachary R.
2 years ago
End Product (Website): 4 out of 5 Stars
Communication and Customer Service: Began at 5 out of 5 Stars, but ended at 1 out of 5 Stars. A detailed explanation is below.

The key factor for my 4 out of 5 rating of the website: after several rounds of revisions, when I kept finding errors and inconsistencies, I was told the resolutions were "not in the budget." I understand that endless rounds of revisions aren't possible, but the problem for me is twofold: 1) these are the types of errors I hired a professional to not have to worry about myself, let alone be told about some sort of limited budget to address; and 2) the guidelines for the revision process weren't established and clearly articulated. I did my best to batch my changes together to be respectful of the developer's time, but I believe I fell into a process gap and experienced an incomplete service in the end. What I didn’t know (and was never communicated to me in clear, concrete, quantified terms) was that extra time being used for revisions was being taken from other agreed-upon features of the website. For instance, the Facebook, Instagram, Twitter, YouTube, and LinkedIn links at the top-right of my webpage don't go anywhere. After digging further, the "Scope of Web Development" document (i.e., contract) states that Appture will "setup client accounts" (19 are listed, including the ones associated with those dead webpage links) "for automatic posting." Many of these accounts were never created. So what I now understand is that the time and money associated with creating those were partitioned instead to revisions on the website itself. I was never given a detailed accounting of the referenced budget to let me know that I was running out of this budget, so I never knew where I stood on this basis.

This leads into the second aspect of my rating: communication and customer service was 5 out of 5 in the beginning, but dwindled down to 1 out of 5 at the end. In addition to the communication issues I already mentioned, I have asked more than 10 times what the specific date range is for my 12-month webhosting, and how to go about transitioning to other webhosting service at the end of this period. These 10+ instances have occurred over a span of more than 2 months, and have been via phone call, voicemail, text, and email. At this point, I still don’t have an answer to my questions. For this reason, I don’t see how I could rate the communication from Appture at this point as anything other than 1 out of 5 stars. The lack of communication also coincided with the above-mentioned “out of budget” comments, too. Once I reached the “out of budget” status, I was offered more development time at a cost. I declined because my budget was exhausted. After me declining, the communication from Appture was minimal, only occurring after repeated attempts on my part, and still missing the key information I was asking for: “What is the webhosting date range associated with the [fee] I was charged?” (verbatim from my repeated communication to Appture). To this day, I still don’t have this information.
Donny R. profile picture
Donny R.
3 years ago
Dan was a delight to work with. I needed a few headshots taken for my LinkedIn profile and Dan provided the easiest and most comfortable experience using state-of-the art equipment in a very professional setting. Also, the turn-around time on results was quick and I felt completely engaged and satisfied during the entire process. I highly recommend his services.
Three Decades of Recognized Design Experience

Website and design work recognized across industrial, technology, and association markets

Our work has been recognized for website design, web-and-print integration, packaging, and print design. The point is not collecting awards for their own sake; it is bringing that same level of care to a website that must earn trust, explain a complicated offering, and help a buyer take the next step.

2001

First Place Robinson McGladrey Award

Website Design
Prater Industries — www.praterindustries.com

2002

First Place Print & Web Design

Website Design
Frain Group — www.fraingroup.com

2003

First Place GDUSA Award

Website & Print Design
IThinQware — inteloquence.com

2004

First Place GDUSA Award

Print Design
Meyer Inc.

2004

First Place AXIEM Award

Web Design
Recognition for website design excellence.

2005

First Place AXIEM Award

Website Design
Auth-Florence — Florence Mailboxes — www.florencemailboxes.com

2006

Distinguished Service Award

NAA Website Design
Recognition for website design and service.

What We Build

A website should make buying easier

Design is part of the work, not the entire job. Your site needs to explain a complex offer, establish proof, route buyers toward the right next step, and give your organization a system it can operate after launch.

Web strategy and buyer journeys

Audience priorities, service architecture, page purposes, conversion actions, offer development, and decision-stage content.

Custom design and UX

Responsive interfaces, wireframes, navigation, reusable visual systems, and page experiences that make complex information easier to understand.

Content, messaging, and proof

Stakeholder interviews, page copy, case-study structure, testimonials, capability stories, and content that earns buyer confidence.

WordPress and modern development

Custom WordPress, headless, Next.js, or platform-appropriate development selected around your operational requirements—not a one-size-fits-all stack.

SEO and performance foundations

Search-ready site architecture, on-page foundations, redirects, mobile experience, technical checks, internal linking, schema planning, and analytics.

Integrations and automation

CRM, lead routing, forms, marketing automation, recruiting systems, APIs, databases, maps, payments, e-commerce, scheduling, and reporting tools.

Our Process

Designed to avoid the usual website-project failure points

Many web projects get stuck because strategy is skipped, content ownership is unclear, approvals are undefined, or technology decisions happen too late. We address those issues before they become delays.

01

Discovery

Clarify business goals, priority audiences, sales friction, technical requirements, current performance, and decision-makers.

02

Strategy

Define the sitemap, page roles, messaging, content needs, conversion paths, integrations, and measurement plan.

03

Content & design

Create wireframes, interview experts, develop copy direction, design the visual system, and prepare reusable templates.

04

Build & QA

Develop the site, configure integrations, test devices and browsers, validate forms, prepare redirects, and confirm tracking.

05

Launch & improve

Monitor conversions, lead quality, technical performance, and content opportunities so the site keeps pulling its weight.

Website Investment

Clear starting points. A scope that matches the job.

A website is not priced responsibly by page count alone. The actual investment depends on strategy, content, custom functionality, integrations, data migrations, design depth, and the business process the site must support.

Engagement Best fit Starting investment
Website refresh or conversion sprint An existing site with usable foundations that needs sharper messaging, stronger pages, better UX, conversion improvements, or technical cleanup. From $2,500
Lead-generation website A custom strategy-led site with core service pages, purposeful copy and design, SEO foundations, analytics, and lead-capture integrations. From $7,500
Complex website, portal, or e-commerce build Multi-audience architecture, advanced integrations, custom forms/workflows, database or API work, job systems, commerce, content migration, or specialized requirements. Custom scope
What changes the price? Content volume, number of page types, stakeholder interviews, photography or visual assets, migration complexity, CRM and API work, e-commerce, custom workflows, accessibility requirements, platform licensing, and post-launch support all affect the final scope.
For Website Buyers

What to have ready before requesting a website proposal

You do not need a perfect brief. But the more clearly you can explain the business problem, buyers, internal constraints, and desired outcome, the more useful—and comparable—your proposals will be.

  • Your revenue or pipeline goal and the service lines that matter most
  • Who the website must persuade and what those buyers need to believe
  • Examples of good and bad leads, plus what happens after an inquiry
  • Current analytics, CRM data, campaign results, and sales feedback
  • Required integrations, systems, forms, reporting, or data sources
  • Existing content, brand assets, customer proof, and subject-matter experts
  • The people who will review work and realistic approval turnaround times
  • Whether you need a one-time launch, ongoing optimization, or both
Dallas Web Design FAQ

Questions serious website buyers should ask

A focused website refresh or conversion sprint can begin around $2,500. Custom lead-generation websites commonly begin around $7,500, while e-commerce, portals, multi-location experiences, and integration-heavy projects are scoped individually. The right budget depends on the business problem the site must solve—not simply the number of pages.

A focused update can move in a few weeks once content and approvals are available. A strategic custom website commonly takes 8–14 weeks. Complex integrations, large content migrations, e-commerce, or stakeholder-heavy reviews can extend the timeline. We establish milestones, responsibilities, and approval windows before production begins.

Yes. Your organization should retain ownership of its domain, website files, content, analytics, advertising accounts, platform credentials, and vendor relationships. Ownership and access should be clear before launch so you are never locked into a provider just to control your own digital assets.

Yes. We can lead messaging, stakeholder interviews, copywriting, content planning, photo/video recommendations, and migration from an existing website. If your team supplies the subject-matter expertise or draft content, we create structured outlines, templates, and an approval process to keep the project on schedule.

Every build should include SEO foundations: intentional information architecture, page hierarchy, mobile performance, indexable content, internal links, title and metadata guidance, redirects, analytics, and technical checks. Ongoing SEO, new content, link earning, local search, and campaign work are separate growth activities that can continue after launch.

Yes. We plan integrations early because they affect both user experience and data quality. Common connections include HubSpot, Salesforce, Zoho, forms, scheduling systems, email automation, job boards, e-commerce platforms, maps, payment systems, analytics, reporting tools, APIs, and databases.

Launch is the start of measurement, not the end of responsibility. We can provide maintenance, content support, landing pages, conversion optimization, technical improvements, reporting, and ongoing digital marketing. The priority is understanding which pages create qualified actions and then improving the path from visitor to sales conversation.

Start with the business goal

Need a website that helps your team create more qualified opportunities?

Let’s discuss the services you want to grow, the buyers you need to reach, the technology you need to connect, and what your next website should accomplish.

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ABOUT US

We are a digital studio offering a variety of solutions in product development, mobile and visual design. That’s why it takes research and expertise from Appture to build a plan that’s accountable to your ROI. We’ll take a hard look at your opportunities, see through the hype and show you how to get the most for your money with Web Marketing, Site Promotion and App Development

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Address: 14580 E. Beltwood Parkway #103, Dallas, TX 75244

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