[rank_math_breadcrumb]

How to Fight for Your Slice of Capital Markets

June 15, 2021

SPONSORED

What’s your worth, as a brand? The answer is intrinsically linked to your investor relations performance. This platform governs how you communicate key financial details about your growth to customers, investors, and shareholders. It’s one of the best ways to retain current investors and grow your shareholder base. 

To ensure you’re framing your data the right way, you need to find an industry-leading investor relations tools and services provider. These companies offer a full suite of IR technology that helps you boost investor engagement.

What does this technology look like in practice? Here are some IR tools that can help you gain traction in capital markets. 

An Engaging IR Website

The importance of your online presence cannot be understated. Your website might be one of the first impressions a prospective investor has of your company, so it’s crucial you create a well-designed, results-driven platform. 

An intuitive website also helps retain current investors. The best IR websites will communicate your story, goals, and value proposition seamlessly, so your shareholders can stay updated with any changes in your direction.

Virtual Events

Software that allows you to host virtual events builds on the firm foundation of transparency created by your website. Your virtual events take communication one step further by coordinating global meetings and presentations to your shareholders, allowing you to share timely and accurate information during earnings, AGMs, and other critical gatherings. 

These virtual events can also help supplement the need for in-person roadshows, allowing you to reach potential investors stationed all over the world without leaving your home office. 

An IR tool provider can coordinate fully branded events, multi-presenter video streaming, conference calls, interactive polling, Q&As, downloadable resources, and browser agnostics — all backed by 24/7 support. 

IR CRM Software

Another communication keystone is CRM software. This particular tool in the suite of IR tech aggregates your analytics, monitoring software, and relationship management in one platform. 

The best IR service providers understand your CRM must be scalable to your needs, so you should look for a company that provides made-to-order services over a one-size-all approach. It should also come with nimble AI targeting that helps you predict your shareholder’s behavior. 

IR Surveillance

You can maximize your high-performing website, virtual events, and CRM platforms with IR surveillance. This gives you insight into your shareholder movements in real-time rather than having to wait for glacial quarter-end reports. 

An IR tool and service provider understands you need to move quickly to stay ahead of the curve, so it prioritizes critical insights and analytics about who’s driving your stock price. This information puts you in the driver’s seat, giving you the ability to make informed business decisions that reflect the needs of your shareholders. 

Knowing what motivates your shareholders can also help you target new ones while responding to activist campaigns

In the end, an effective approach to IR doesn’t involve just one strategy but four. Remember this as you search for an IR tool and service provider. After gaining success, some companies sell their programs separately, but you’ll want to find one provider that offers a full suite of IR tools in one place. 


RECOMMENDED POSTS

Find Out More

Marketing Tips You Need

Keep In Touch

Quick Subscribe

Client Reviews Tell The Tale.

If you are looking for professional video production for your business, Dan and his team at Appture are the best.John CullensDecember 29, 2022
We used Appture to build a lodging website, and they were awesome! Dan went above and beyond to show us the functions and make all of our changes. Appture is our go to for web design from now on!Abigail HaleOctober 26, 2022
Dan did a fantastic job making me feel comfortable while shooting. He also made me look great! I don't photograph well, so I am very pleased with the results and speed at which I got the final product.Lily GostinSeptember 13, 2022
Appture knows their business and will go the extra mile for their customers. They do high quality work and provide great ongoing support.Chris McCorkindaleMay 24, 2022
Anita CauthornMay 24, 2022
It’s so rare in these times to find one man with so much wow factor and more rare to find men with similar interest and passion in their life journey as myself . Dan Elliott has been introduced to many in what is now considered as the Terror Dome , a place where many dreams are not deferred they are detoured to routes that lead to dead ends , he comes in full of optimism so infectious that he, maybe with out knowing is energizing those who have ventured where others would fear going with just the right jolt to forge on in the way of helping fallen humanity … His various fields of expertise has helped many in my region and I can only imagine the number he has effected beyond those I know … from day one I knew “ this was a man of kindred spirit “ Dan Elliott is a Gem and adds glimmer to things he touches … I’m a Witness ….and eternally grateful….L.Rashaan RichMay 21, 2022
Dan and his group are highly capable and knowledgeable. They work fast and get the job done. I highly recommend Appture.Justin FrankMarch 26, 2022
They are highly specialized in their work and constantly seek innovation.Ismail YenigulMarch 14, 2022
Dan is a marketing wizard. Honest, Experienced and a read deal. I am blessed to have him in my journey online :) Highly recommended.Sabbir HasanMarch 7, 2022
Incredible talent so much experience and always innovativeAppture SoftwareAugust 10, 2021
So much to say. Creative, Intelligent, Talented, Limitless, Affordable. It's amazing what these guys can do.Hack mackMay 17, 2019
We found Appture from their website, and immediately started work on a website, custom SMS marketing and social media. We got leads the FIRST DAY! And it keeps getting better and better.HawkDFW SecurityMay 17, 2019
We'd used some other agencies before, but man, they simply knocked us all over. After being in business for 30 years, I wonder how much more business we'd be doing if we'd hired them earlier.Rebecca HoneaMay 17, 2019
Hide picture