Why would anyone bother to feature your business on their website?
Well, one simple answer is money.
If a website owner can make money from mentioning your business on their page, there’s a good chance they’ll do it. This money could come in the form of an affiliate commission or a flat fee for an annual or permanent placement. Sometimes these things can also happen as part of a broader partnership deal.
Getting listed for free is very, very hard. Especially so if you’re not already a big and respected business that people naturally want to feature on their website.
And yet—it’s not completely impossible to get listed for free.
Case in point, we just published our own “best SEO conferences” post, in order to rank for relevant search queries and promote our upcoming event, Ahrefs Evolve Singapore.
And then we went ahead and reached out to all websites that rank for the “best SEO conferences” keyword and asked them to add Ahrefs Evolve to their listicles. So far 10 out of 17 featured us on their pages, without asking for any payment whatsoever.
The most straightforward way to execute this strategy is to compile a list of highly relevant keywords (with high business potential scores), pull all the top-ranking pages for each of them into a spreadsheet, and start your outreach.
But there’s one other fruitful source of pages to get second-hand search traffic from. These are pages that are linking to your competitors, while getting a decent amount of search traffic themselves.
Here’s how to find these pages in 3 simple steps:
- Put the website of your competitor in Ahrefs’ Site Explorer.
- Navigate to the Backlinks report.
- Apply the “Referring page > Traffic” filter.
Here’s an example of a page I found while trying this out for the ConvertKit website:
As you can see, this page is not about “email marketing” (the primary topic you’d go for, if you wanted to promote an email marketing tool). And yet, this page is receiving 2.6k visitors per month from Google (as estimated by Ahrefs), and it recommends a bunch of email marketing tools to its readers.
So if you own an email marketing tool—like ConvertKit—you definitely want to get mentioned on that page alongside your competitors.
The moral of this story is that you should look outside of the topics that are immediately relevant to your business. Any page that gets traffic and mentions a competitor of yours should become your target.
And Ahrefs makes it super easy to find such pages.
That’s it.
I hope you found this tactic useful. Don’t sleep on it, because there’s a good chance that your competitors won’t.
