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How to Increase Your Google Page Speed Score


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How many times has your website taken a while to load? How many times have you said, “Meh. I’ll deal with it later.”

That’s the wrong answer. Your Google page speed score and your core web vitals are more important than ever.

Even if you’re making sales right now, it’s only a matter of time before your competition decides it’s better to be the hare and not the tortoise.

All of the great content, social media promotion, and keyword research in the world won’t matter if your website is a slug on a rainy day. This includes everyone from bloggers to small and medium-sized businesses.

Keep reading for some tips on making your website faster. We’ll show you the right way to get it done

What are Core Web Vitals?

Core web vitals are made up of three different parts:

  • Largest contentful paint
  • First input delay
  • Cumulative layout shift

What this comes down to is your user experience. A great website has fantastic UX as it’s often referred to.

In short, make your business website or blog the most user-friendly website and you’ll be at the top of the rankings for not just your brand and keywords, but also your content.

Largest Contentful Paint (LCP)

LCP is the time it takes a user to click on your link and then receive information from your page. It is essentially the time it takes from a click on a link to the ability to interact with one of your pages.

You can check your score using the Google PageSpeed Insights tool.

First Input Delay (FID)

In short, FID is the time it takes for a user to actually interact with something once they reach a page on your website. This can be clicking on a menu or putting in an email address.

Pro-tip: Having a full-page pop-up the second a visitor comes to your page will hurt not just your speed score but also your SEO.

Google hates seeing this kind of thing and they hate it because their users hate it. Keep your pop-ups small and inactive until the reader has spent some time on your page.

Cumulative Layout Shift (CLS)

This is how stable your page is as it loads. If images and other things start to float around the pages, you’ll probably score low in this department.

Tips for Increasing Your Google PageSpeed Score

All of these core web vitals are important. But you can probably see a common denominator: speed. In a close second: more speed.

So let’s work on making your website faster.

Every blogger and business website owner should invest in the right affiliate marketing tools to help keep your website fast. You can get started today and most of these tips, tricks, and tools should only take a few minutes to implement.

Let’s get started.

1. Use a Responsive Theme

This one is for the WordPress users out there. If any of you are using a free theme, now is the time to shop around for a premium, quality product.

The best themes are the most responsive. This includes great themes like GeneratePress, Elementor Hello, and Genesis-based themes like what StudioPress offers.

It’s all about the code. Themes with great code not only have a better design but are more responsive. One of the ways they do it is by decreasing redirects.

Say you click on example.com. If the link redirects to www.example.com and then to m.example.com and then to something else, it will slow your website down.

Author: Justin Herring

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