[rank_math_breadcrumb]

How to Level Up Your SEO Strategy with Keyword Clusters


ad agencys, advantix digital, advertising agency, agencies in dallas, agency entourage, agency specializing, app development, atomic designs, based in dallas, brand development, brand identity, brand strategy, branding agencies, branding strategies, call center, cloud consultants, cloud it, consultants in dallas, content marketing, conversion optimization, corporate seo, creative agencies, dallas digital, Dallas Digital Marketing, dallas digital marketing agency, dallas ppc management, dallas reputation management, dallas seo, dallas social media, dallas texas, dallas web design, design and develop, design in dallas, design seo, designs agency, developers in dallas, development companies, development companies in dallas, digital agencies in dallas, digital agency, digital marketing, digital marketing agency, digital marketing company, digital marketing firm, digital media, digital strategies, digital success, ecommerce, email marketing, facebook marketing, firms in dallas, frisco advertising agency, frisco internet marketing, frisco ppc management, frisco reputation management, frisco seo, frisco social media, frisco website design, fullservice digital, google my business, google partner, graphic design, growth marketing, idea grove, inbound marketing, inbound marketing agency, integrated marketing, integrating marketing, internet marketing, internet marketing agency, jsl marketing, leads generated, local seo, logo designs, los angeles, madisonmiles media, market research, marketing agencies, marketing agency in dallas, marketing campaigns, marketing companies in dallas, marketing company, marketing firm, marketing in dallas, marketing strategies, marketing strategy, media marketing, miller ad agency, mobile app, mobile app developers, mobile websites, online marketing, optimization seo, pay per click, ppc social, ppc social media, professional seo, project manager, public relations, reputation management, runner agency, san francisco, search engine, Search Engine Marketing, search engine optimization, search engine optimized, search engines, seo agencies, seo companies, seo ppc, social media, social media marketing, software development, thrive internet marketing, thrive internet marketing agency, top digital, top marketing, user experience, video production, web design seo, web designs, web developers, website design, website development, websites

Hand touching tablet pc, mobile cloud concept


Did you know that you can get so much more out of your SEO strategy with simple tweaks, like paying more attention to the way you organize your keywords?

Since the BERT update, Google started getting gradually better at understanding natural language. In other words, it got better at understanding how humans speak.

This means that search engines can now understand synonyms better. And they understand what falls into a broader topic. This is where keyword clusters come into play.

What Are Keyword Clusters?

As the name suggests, keyword clusters are groups of keywords that speak to the same topic and, more importantly, to the same search intent.
For example, “rustic decorations” and “farmhouse decorations” or “rustic home décor ideas” are different keywords but someone looking to change the look of their home might search for any of these phrases.

Why Should You Bother with Keyword Clusters?

A good question! Should you add all the keywords in a cluster to a single piece of content or spread them out on several pages? Modern SEO says to go with the former.

Here’s why:

  • Keyword clusters help search engines make connections between your pages easier.
  • Looking at the example above: if your page only ranks for “rustic decorations”, you will be missing out on a good share of searches.
  • Having one page rank for multiple terms in the same clusters consolidates your first spots and can bring you up to 10 times the amount of traffic a single keyword would.
  • Search engines (Google, most notably) reward holistic content, that’s in-depth and covers everything about a topic. I’m talking about the type of content that doesn’t prompt the reader to go back to search results looking to complete the information you offered. Keyword clustering helps your content go in-depth.
  • It’s easier to write: when you use similar terms, your content sounds more natural. It’s easier and more appealing to read.

Topic clusters are a good way to get the best of both worlds: you can have different blog posts for different topics. Then, you can group them on a single pillar page with a neat table of contents and create a mega-guide. Each sub-topic will link to the pillar page, so when one subtopic ranks well, it will lend its “SEO juices” to everyone in the cluster.

Let’s see keyword clusters in action.

How to Build Effective Keyword Clusters

Before you say clusters may limit the keyword opportunities out there, hear me out. You can build keyword clusters around almost any long-tail keyword you’ve identified.

So, to begin with, identify a profitable keyword that matches users’ search intent and your business goals. Let’s say I want to sell SEO courses and, to begin with, I need to establish my expertise and attract SEO newbies. I would begin with “what is SEO?” as my seed keyword.

The cluster may look like this: what is SEO? -> introduction to SEO -> the basics of SEO -> what is SEO and how does it work?

And so on. You got the point.

This is definitely not the only keyword cluster I can create for SEO beginners. Here’s another example: SEO tips and tricks -> SEO best practices -> on-page SEO tips -> off-page SEO tips.

How can you come up with the keywords in your cluster?

Start with a good old Google search. In the “related section” or “people also ask” boxes you’ll find suggestions you can add to your cluster. You can also use Google Ads for this or your favorite paid SEO research tool.

Once your tool of choice comes up with suggested keywords, find the ones that bear some similarities:

  • They have a similar search volume.
  • They have a similar ranking difficulty.
  • They can be grouped around the same search intent.

All these factors are equally important. If you miss the semantic relevance, your topic cluster will not make sense. If you optimize for keywords with widely different difficulty or search volume, you risk some of them not ranking at all.

For example, if I want to create a topic cluster for a company searching for social media marketing tools, I get these suggestions from Google and from my Keyword Surfer plugin:

See all those keywords with a volume of 3600? They can all go into this cluster. But I would definitely skip “social media management” or “best branding tools” – these are great starters for other topic clusters.

Wrapping Things Up

Google and other search engines have spent years (and billions of dollars) getting their solutions to “speak human”. And they’re just getting started. This is what the future of SEO looks like – semantic relevance and search intent all wrapped into a nice blanket of high quality content.

Topic and keyword clusters are strategies that keep on giving because you can easily add to them. Spotted a new keyword that works for one of your best pillar pages? Create a blog post around it and add it to the page. It will rank much faster (and better!) than anything your competitors may write from scratch and betting only on that single keyword.

The post How to Level Up Your SEO Strategy with Keyword Clusters appeared first on SiteProNews.

RECOMMENDED POSTS

Find Out More

Marketing Tips You Need

Keep In Touch

Quick Subscribe

Client Reviews Tell The Tale.

If you are looking for professional video production for your business, Dan and his team at Appture are the best.John CullensDecember 29, 2022
We used Appture to build a lodging website, and they were awesome! Dan went above and beyond to show us the functions and make all of our changes. Appture is our go to for web design from now on!Abigail HaleOctober 26, 2022
Dan did a fantastic job making me feel comfortable while shooting. He also made me look great! I don't photograph well, so I am very pleased with the results and speed at which I got the final product.Lily GostinSeptember 13, 2022
Appture knows their business and will go the extra mile for their customers. They do high quality work and provide great ongoing support.Chris McCorkindaleMay 24, 2022
Anita CauthornMay 24, 2022
It’s so rare in these times to find one man with so much wow factor and more rare to find men with similar interest and passion in their life journey as myself . Dan Elliott has been introduced to many in what is now considered as the Terror Dome , a place where many dreams are not deferred they are detoured to routes that lead to dead ends , he comes in full of optimism so infectious that he, maybe with out knowing is energizing those who have ventured where others would fear going with just the right jolt to forge on in the way of helping fallen humanity … His various fields of expertise has helped many in my region and I can only imagine the number he has effected beyond those I know … from day one I knew “ this was a man of kindred spirit “ Dan Elliott is a Gem and adds glimmer to things he touches … I’m a Witness ….and eternally grateful….L.Rashaan RichMay 21, 2022
Dan and his group are highly capable and knowledgeable. They work fast and get the job done. I highly recommend Appture.Justin FrankMarch 26, 2022
They are highly specialized in their work and constantly seek innovation.Ismail YenigulMarch 14, 2022
Dan is a marketing wizard. Honest, Experienced and a read deal. I am blessed to have him in my journey online :) Highly recommended.Sabbir HasanMarch 7, 2022
Incredible talent so much experience and always innovativeAppture SoftwareAugust 10, 2021
So much to say. Creative, Intelligent, Talented, Limitless, Affordable. It's amazing what these guys can do.Hack mackMay 17, 2019
We found Appture from their website, and immediately started work on a website, custom SMS marketing and social media. We got leads the FIRST DAY! And it keeps getting better and better.HawkDFW SecurityMay 17, 2019
We'd used some other agencies before, but man, they simply knocked us all over. After being in business for 30 years, I wonder how much more business we'd be doing if we'd hired them earlier.Rebecca HoneaMay 17, 2019