How to Use Video Storytelling with No Words but Daring Engagement

Frisco Advertising Agency,Mobile App Development Experts,Designs Agency,Dallas-Ppc-Management,Frisco Google My Business,Agency Specializing,Google-My-Business,Custom Website Design Company,Ft Worth Facebook Marketing,Addison Video Production,Marketing Company,Cloud-It,Digital Marketing Company,Based In Dallas,Search Engine Optimized,Web Design Company,Corporate-Seo,Dallas-Web-Design,Local Seo Expert,Addison Software Development,Pay Per Click,Ft Worth Digital Marketing Agency,Web Marketing Agency,Allen Design In Dallas,Local Seo Services,Search Engine Optimisation Agency,Digital Marketing Services,Plano Websites,Leads Generated,Website Marketing Services,Social Media Marketing,Frisco Website Design,Growth Marketing,Fort Worth Ppc Social Media,Content Marketing Agency,Email Marketing,Marketing Digital,Mobile App,Frisco-Internet-Marketing,Ppc Social Media,Marketing Firm,Web Marketing Services,Inbound Marketing Agency,Seo Agency,Ppc Social,App Development,Conversion Optimization,Dallas Digital,Dallas-Reputation-Management,Plano Digital Media,Google Business Page,Pay Per Click Services,Pay-Per-Click,Mobile App Developers,Digital-Marketing,Advertising Agency,Search Engines,Website Design,Cloud It,Digital Marketing Service,User Experience,Madisonmiles Media,Ft Worth Public Relations,Branding Strategies,Agencies In Dallas,Developers In Dallas,Corporate Seo,Marketing Campaigns,Seo Marketing,Inbound Marketing,Addison Marketing Agencies,Pay Per Click Management Services,Web Design Agency,Video Production,Brand Development,Consultants In Dallas,Internet Marketing Agency,Best Web Marketing,Web Developers,Local Seo Experts,Dallas Digital Marketing Agency,Digital Marketing Services Near Me,Dallas Ppc Management,Dallas Website Development,Software Development,Seo Company,Plano Mobile App,Online Marketing Company,Los Angeles,Frisco Search Engine Optimization,Advantix Digital,Design Seo,Design And Develop,Marketing Strategy,Frisco Internet Marketing,Digital Success,Agency Entourage,Development Companies In Dallas,Social Media Management,Plano Marketing Firm,Brand Identity,Digital Marketing Firm,Digital Marketing,Marketing Companies In Addison,Seo Companies,Marketing Strategies,Jsl Marketing,Online Marketing,Social Media Marketing Services,Website-Development,Top Marketing,Brand Strategy,Local Seo Services Near Me,Email-Marketing,Ecommerce,Top Digital,Content Marketing,Internet Marketing Service,Local Seo Consultant,Plano Digital Agencies In Dallas,Plano Logo Designs,Healthcare Marketing,Plano Design In Dallas,Marketing Companies In Dallas,Internet Marketing Services,Miller Ad Agency,Plano Digital Marketing,Web Designs,Integrated Marketing,Dallas Web Design,Seo Flower Mound,Ppc Advertising Agency,Google My Business,Website-Design,Integrating Marketing,Atomic Designs,Social Media Marketing Platform,Market Research,Facebook Marketing,Arlington Digital Marketing Company,Website Designer,Optimization Seo,Call Center,Creative Agencies,How To Do An Seo Competitor Analysis,Marketing Agency,Website Development,Logo Designs,Custom Web Design Company,Marketing In Dallas,Custom Web Design Services,Professional-Seo,Social Media,Mobile Websites,Digital Agency Services,Addison Reputation Management,Frisco Social Media,Local Seo,Media Marketing,Social Media Management Services,Dallas Full Service Agency,Arlington Marketing Strategy,Design In Dallas,Search Engine Marketing,Internet Marekting Agency,Search Engine,Dallas Texas,Thrive Internet Marketing Agency,Plano Development Companies,Cloud Consultants,Frisco-Social-Media,Digital Marketing Agency,Frisco Seo,Seo Agencies,Brand-Development,Digital Media,Dallas Social Media,Firms In Dallas,Dallas-Social-Media,Addison Advertising Agency,Marketing Agency In Dallas,Dallas Seo,Addison Websites,Digital Marketing Strategy,Frisco Social Media Marketing,Law Firm Marketing,Social Media Marketing Service,Frisco-Website-Design,Web Design,Marketing Agencies,Digital Agency,Digital Marketing Agencies Near Me,Professional Seo,Marketing Companies,Healthcare Advertising,Frisco Digital Marketing,Graphic Design,Public Relations,San Francisco,Marketing Agency + Seo,Dallas Reputation Management,Idea Grove,Frisco Marketing Strategies,Digital Advertising,Seo Marketing Agency,Frisco Marketing Strategy,Digital Agencies In Dallas,Web Development Company,Search Engine Optimization,Websites,Facebook-Marketing,Web Design Seo,Project Manager,Addison Marketing Campaigns,Online Marketing Services,Digital Marketing Agency Near Me,Ad Agencys,Internet Marketing,Mobile-Websites,Online Marketing Agency,Ft Worth Website Design,Digital Strategies,Web Agency Marketing,Seo Ppc,Social Media Services,Plano Video Producers,Local-Seo,Development Companies,Thrive Internet Marketing,Google Partner,Addison Design In Dallas,Frisco Growth Marketing,Dallas Digital Marketing,Dallas-Seo,Seo Services,Addison Youtube Producer,Addison Web Developers,Plano Google My Business,Reputation Management,Competitor Analysis Seo,Frisco-Seo,Runner Agency,Social-Media,

This bad news is something all marketers have already heard and accepted:

Consumer attention span is super short, which makes it super challenging to engage them.

And yet, the good news is also here:

Attention span is evolving, which means you have the instrument to move the needle and win those bloody battles in the endless war for customer interest and loyalty. This instrument is a combination of compelling narrative and stimulating visuals we all know as video storytelling.

Competition is super high and game-changing these days. Everyone makes videos. Tons of guides on video marketing and storytelling are available and even baby brands want to bite off a piece of this trend in the hope of gain. At the same time, consumers spend 100 minutes each day watching online videos, which makes them oversaturated, emotionally intelligent, and therefore super hard to impress with your video stories.

If you want to win this war, it’s time to go the extra mile with video making.

Below are the five elements of video storytelling able to make your brand message stand out. Let’s get a new angle on them for skyrocketing user engagement for even more effective marketing results.


You’ve heard about the hero’s journey technique coming from narration and classic storytelling, haven’t you? It’s the main character of your story, someone who is authentic and (what matters most!) relatable to your target audience.

The insight to remember: Never make your brand a hero of your video stories! Given the hero-obstacle-resolution scheme of marketing storytelling, your brand should be a resolution.

Case in point from movies: Back to the Future

Why do you think it’s a 17-year-old teenager Marty McFly, not a genius time-travel machine inventor Doc who is the hero of this story? It’s a simple matter: Much more people can relate to a guy enjoying music and trying to solve his school/family problems than to a physicist obsessed with time-traveling.

And yet, Doc becomes a “resolution,” that very element helping Marty overcome the obstacles on his way.

Case in point from brands: Nike Run the Night

How often do you hear them mentioning the brand name in video ads? Nike’s storytelling is not about their product but the people and mission behind it; that’s why their videos resonate with millions of users across the globe.

The brand tells stories of real people, those dreaming and willing to win. They are heroes; Nike serves as a resolution helping them to make this dream come true.


“Show, don’t tell” is one of the core principles to remember in video storytelling. Two reasons:

  1. The human brain thinks by images, perceiving them 60,000 faster than text.
  2. Most people (92%) watch video content on mobile devices with the sound off, making video creators think of alternative instruments to communicate a message and build a comprehensive composition in consumers’ minds.

To overcome this challenge, make the context work on you in video stories. Help users understand what happens in your video without words. (As you’ve probably noticed, the above video story from Nike had no text at all.)

Visual components like colors, filters, and the overall environment are your best helpers to trigger desired emotions from the audience. In other words, show your USP rather than tell about it.

Case in point: GoPro Fireman Saves Kitten

No text, no product demonstration, no talks about cool features their product has; just an emotional story everyone remembers. (Thanks to the product used in context, by the way!)

The basics of color psychology can help you create context, evoke specific associations from the audience, and convey a particular message. Maybe that’s the reason why most of the latest blockbusters are orange and blue?

The insight to remember: Consider your target audience’s experience and cultural background before choosing color filters and other details for your video stories. Different people perceive them differently.


First, the question:

What association do you have in your head once you hear The Imperial March?

Is it Darth Vader? Oh, you don’t say!

Music can trigger the audience even more than words or colors in your video story. The suitable compositions can communicate emotions and create powerful associations; they make people link your message to their life events.

The insight to remember: When adding music to videos, choose compositions depending on the mood you plan to communicate to the audience. And consider the copyright, especially if you’re going to create a video for YouTube, to avoid blocks for intellectual property rights violations.


Yes, details help you build context: background set, a hero’s clothes, accessories, a green screen (if you use one) — the audience pays attention to everything that helps build associations and takeaways.

But there’s a catch:

Too many details in your video will get viewers disoriented, frustrated, and lost in a story. (It’s because of 200 cognitive biases the human brain uses to protect itself from information overload and the too complex world around us.)

To prevent that, you need to show them where to focus.

In order to do so, arrange a set of your video story the right way: Consider the rule of thirds (here goes its video explanation from the Every Frame a Painting channel):

The insight to remember: Structure your video stories with their core part centered for viewers to understand their most essential elements. Online video makers are the tools to help with that.


Do you know that users watch more than a billion hours of YouTube content every day? No wonder they are super hard to hook and engage with your videos today. But guess what?

Most users are still waiting to be surprised when watching a story. It’s about returning to that childhood feeling when mom reads a fairytale, and we wait for something unexpected to happen. To engage the audience with your story, you need the element of “wow,” “aww,” or even “wtf?” in it.

Like a purple cow among other “standard” ones on the Alps meadows (You’ve guessed the brand at once, haven’t you?):

Or a giant panda appearing in unexpected places and terrorizing people who don’t want to eat cheese.

Or a girl who suddenly turns out to be a vampire in the above video story from Nike.

Anything your audience doesn’t expect to see can be an element of surprise in video storytelling: a color, a random character, a tragic moment (let’s face it, no one expected to see Ned Stark killed in the first season of Game of Thrones series), etc.

So, here goes the rule: combine the incompatible.

The insight to remember: The element of surprise in your video story should be unexpected for users but yet relevant to your brand.

And now, here’s a question for the most attentive readers: What was the cheese name in said panda ad?


Video storytelling works. More than that, now it has become the only way to engage users who watch hours of videos daily and want to see more video content from brands. Marketers understand that they must be ready to spend their resources on video promotion and sure-fire strategies that would help them win over a particular audience.

So it’s time to unsheathe a secret weapon and make alternative video storytelling practices work for you: Surprise your audience by considering visual and sound effects to trigger an emotional response; and remember to structure videos so the viewers can understand their core message.

The post How to Use Video Storytelling with No Words but Daring Engagement appeared first on SiteProNews.


Find Out More

Marketing Tips You Need

Keep In Touch

Quick Subscribe

Client Reviews Tell The Tale.

If you are looking for professional video production for your business, Dan and his team at Appture are the best.John CullensDecember 29, 2022
We used Appture to build a lodging website, and they were awesome! Dan went above and beyond to show us the functions and make all of our changes. Appture is our go to for web design from now on!Abigail HaleOctober 26, 2022
Dan did a fantastic job making me feel comfortable while shooting. He also made me look great! I don't photograph well, so I am very pleased with the results and speed at which I got the final product.Lily GostinSeptember 13, 2022
Appture knows their business and will go the extra mile for their customers. They do high quality work and provide great ongoing support.Chris McCorkindaleMay 24, 2022
Anita CauthornMay 24, 2022
It’s so rare in these times to find one man with so much wow factor and more rare to find men with similar interest and passion in their life journey as myself . Dan Elliott has been introduced to many in what is now considered as the Terror Dome , a place where many dreams are not deferred they are detoured to routes that lead to dead ends , he comes in full of optimism so infectious that he, maybe with out knowing is energizing those who have ventured where others would fear going with just the right jolt to forge on in the way of helping fallen humanity … His various fields of expertise has helped many in my region and I can only imagine the number he has effected beyond those I know … from day one I knew “ this was a man of kindred spirit “ Dan Elliott is a Gem and adds glimmer to things he touches … I’m a Witness ….and eternally grateful….L.Rashaan RichMay 21, 2022
Dan and his group are highly capable and knowledgeable. They work fast and get the job done. I highly recommend Appture.Justin FrankMarch 26, 2022
They are highly specialized in their work and constantly seek innovation.Ismail YenigulMarch 14, 2022
Dan is a marketing wizard. Honest, Experienced and a read deal. I am blessed to have him in my journey online :) Highly recommended.Sabbir HasanMarch 7, 2022
Incredible talent so much experience and always innovativeAppture SoftwareAugust 10, 2021
So much to say. Creative, Intelligent, Talented, Limitless, Affordable. It's amazing what these guys can do.Hack mackMay 17, 2019
We found Appture from their website, and immediately started work on a website, custom SMS marketing and social media. We got leads the FIRST DAY! And it keeps getting better and better.HawkDFW SecurityMay 17, 2019
We'd used some other agencies before, but man, they simply knocked us all over. After being in business for 30 years, I wonder how much more business we'd be doing if we'd hired them earlier.Rebecca HoneaMay 17, 2019
Hide picture