[rank_math_breadcrumb]

Surprising Statistics About Twitter in Post-Trump America [2021 Research]

One of the original social networks, we’ve found that Twitter is often the most misunderstood.

Recent studies from Edison Research paint a fascinating picture of Twitter and its role in America’s social media ecosystem. We’re used to getting schooled by the annual Infinite Dial report (see our recap post: 2021 Social Media Usage Statistics), and Edison took that to a new level with a special look at Twitter Before and After Trump to identify just how influential Twitter has been on the collective American psyche.

Here are shocking statistics about post-Trump Twitter that I didn’t anticipate.

More People Are Using Twitter

Twitter users returned to the platform immediately after Trump. A little background: On January 8, 2021, Twitter banned then-President Donald Trump from the platform. After the ban, daily Twitter usage increased five points, to 29% post-ban by social media users aged 18+.

Twitter usage before and after trump - bar chart

After Twitter banned Trump, daily Twitter usage increased five points, to 29% post-ban by social media users aged 18+

While the politically liberal users increased 24%, there was also an increase among politically conservative social media users, from 18% to 21% post-ban.

liberal & conservative twitter usage statistics - bar chart

Americans Agree That Social Media Spreads Disinformation

Americans on both sides of the political spectrum are skeptical of social media sites and the false information that can spread on the platforms. Twitter over indexes as untrustworthy by political conservatives, though 42% of politically liberal social media users do not trust the news and information seen on Twitter.

The majority of liberals and conservatives agree that social media spreads disinformation and conspiracies. Who’s to blame? Well, nearly 70% of both sides of the aisle agree that social media companies should be held accountable for the type of content they promote.

research on views on disinformation on social media

Liberals and conservatives agree: there is too much disinformation being shared on social.

Twitter Sucks at Converting Awareness to Usage

Even though Twitter is known by 88% of Americans, just 23% of Americans ages 12 and older use Twitter. Thus, about one in four Americans who know about Twitter actually use Twitter.

Twitter awareness in 2021

88% of Americans are aware of Twitter.

Compare that ratio to Facebook, where 93% have heard of it, and 61% have a profile. Even so, Twitter usage is up from 19% of Americans just two years ago. Twitter usage in 2021 matches TikTok usage in 2021, and boasts more American social media users than LinkedIn, WhatsApp, and Parler.

The Kids Think Twitter is Alright

Young Americans, ages 12 to 34 years old, are the most prevalent of Twitter users. Over a third of American social media users are on Twitter, up from 29% in the last two years. Compare that to only 10% of senior Americans over 55 years old, who spend the majority of their social media time on Facebook.

For the young ones, Twitter is down the list of social media sites used most often, trailing Instagram, Facebook, Snapchat, and TikTok.

Moms Tweet, Too

Moms made a big shift to Twitter in 2021. In fact, Edison’s Moms and Media Report identified a 50% increase from 2020 among Moms who identified as ever using Twitter.

For social platforms, Twitter barely edges out TikTok among Moms, though Facebook, Pinterest and Instagram capture Mom’s attention the most on social media. Now that moms spend over 4 hours per day using the Internet, there’s time enough to go around!

What’s most surprising to you about Twitter in America?

This post was originally written by Jay Baer in 2010 and updated with new research by Lauren Teague in 2021.

RECOMMENDED POSTS

Find Out More

Marketing Tips You Need

Keep In Touch

Quick Subscribe

Client Reviews Tell The Tale.

If you are looking for professional video production for your business, Dan and his team at Appture are the best.John CullensDecember 29, 2022
We used Appture to build a lodging website, and they were awesome! Dan went above and beyond to show us the functions and make all of our changes. Appture is our go to for web design from now on!Abigail HaleOctober 26, 2022
Dan did a fantastic job making me feel comfortable while shooting. He also made me look great! I don't photograph well, so I am very pleased with the results and speed at which I got the final product.Lily GostinSeptember 13, 2022
Appture knows their business and will go the extra mile for their customers. They do high quality work and provide great ongoing support.Chris McCorkindaleMay 24, 2022
Anita CauthornMay 24, 2022
It’s so rare in these times to find one man with so much wow factor and more rare to find men with similar interest and passion in their life journey as myself . Dan Elliott has been introduced to many in what is now considered as the Terror Dome , a place where many dreams are not deferred they are detoured to routes that lead to dead ends , he comes in full of optimism so infectious that he, maybe with out knowing is energizing those who have ventured where others would fear going with just the right jolt to forge on in the way of helping fallen humanity … His various fields of expertise has helped many in my region and I can only imagine the number he has effected beyond those I know … from day one I knew “ this was a man of kindred spirit “ Dan Elliott is a Gem and adds glimmer to things he touches … I’m a Witness ….and eternally grateful….L.Rashaan RichMay 21, 2022
Dan and his group are highly capable and knowledgeable. They work fast and get the job done. I highly recommend Appture.Justin FrankMarch 26, 2022
They are highly specialized in their work and constantly seek innovation.Ismail YenigulMarch 14, 2022
Dan is a marketing wizard. Honest, Experienced and a read deal. I am blessed to have him in my journey online :) Highly recommended.Sabbir HasanMarch 7, 2022
Incredible talent so much experience and always innovativeAppture SoftwareAugust 10, 2021
So much to say. Creative, Intelligent, Talented, Limitless, Affordable. It's amazing what these guys can do.Hack mackMay 17, 2019
We found Appture from their website, and immediately started work on a website, custom SMS marketing and social media. We got leads the FIRST DAY! And it keeps getting better and better.HawkDFW SecurityMay 17, 2019
We'd used some other agencies before, but man, they simply knocked us all over. After being in business for 30 years, I wonder how much more business we'd be doing if we'd hired them earlier.Rebecca HoneaMay 17, 2019