{"id":131703,"date":"2020-02-14T20:29:05","date_gmt":"2020-02-14T20:29:05","guid":{"rendered":"https:\/\/leadbuildermarketing.com\/?p=131703"},"modified":"2020-02-14T20:29:05","modified_gmt":"2020-02-14T20:29:05","slug":"3-things-you-can-embed-in-web-pages-to-maximize-conversions","status":"publish","type":"post","link":"https:\/\/www.leadbuildermarketing.com\/3-things-you-can-embed-in-web-pages-to-maximize-conversions\/","title":{"rendered":"3 Things You Can Embed in Web Pages to Maximize Conversions"},"content":{"rendered":"

February 12, 2020<\/h3>\n

By Sheza Gary<\/a> in Branding<\/a> Business<\/a> Featured<\/a> Marketing<\/a> <\/p>\n

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As a marketer or business owner, you\u2019re always on the lookout for new ways to maximize conversions. You\u2019re investing in creating content<\/a> that will attract and resonate with a relevant audience, and you\u2019re investing in promoting that content so that people will actually see your content. So, it only makes sense to invest commensurately in designing your pages for conversions.<\/p>\n

All jargon aside, \u201cdesigning for conversions\u201d simply means including and arranging elements on your web pages that will help you increase conversions, whether they\u2019re sales conversions or micro-conversions like newsletter subscriptions that help pave the way to the sale.\u00a0<\/span><\/p>\n

Traditionally, these page elements are used to offer conversion mechanisms. People often think of big call-to-action (CTA)<\/a> buttons and popups as the best ways to get people to convert, but those elements can be perceived as interruptive or pushy, and they\u2019re often deployed before someone has a chance to get to know and trust your brand.\u00a0<\/span><\/p>\n

Conversion optimization also hinges on your website\u2019s ability to convey authority, transparency and trustworthiness. When deciding what to embed on your pages, it\u2019s important to consider your audience\u2019s experience, both in terms of what they\u2019re on the page to accomplish, and in terms of what is reasonable to expect from them.<\/p>\n

With this in mind, in this article, we\u2019ll take a look at three unconventional things you can embed in your pages to maximize conversions and ultimately boost sales. We\u2019ll explain why they\u2019re great for getting audience members to act on your conversion goals and share some useful tips on how to get started with implementation.<\/p>\n

1. Build Trust by Embedding Reviews<\/h2>\n

Embedding online reviews<\/a> of your business directly on landing pages is a great way to build trust with prospects and boost conversions. Online reviews are the new word-of-mouth marketing. When prospects read about other people\u2019s positive experiences with your products or services, they\u2019re more likely to try your business out for themselves. This is precisely why embedded online reviews have the potential to influence the customer\u2019s buying decision.<\/p>\n

Embedding reviews from trusted third-party platforms is far more impactful than simply adding a screenshot of a customer review or pasting a text-only review into your web page. This is because with embedded reviews your business ratings and review counts stay updated and verified by the review platform. Additionally, users can click on the embedded review to see more reviews.<\/p>\n

Here are some actionable tips to help you get started with embedding reviews into your landing pages:<\/b><\/h3>\n

First of all, you need to collect reviews for your business (or products and services) that you will embed into your landing page. Check Yelp, Google My Business, or Facebook for business reviews<\/a>. If you haven\u2019t started collecting reviews already, you might consider soliciting reviews from your email list, but make sure to do so carefully, in a manner that complies with the review platforms\u2019 policies.<\/p>\n

Keep in mind that although many review platforms support embeds, we\u2019re using Yelp<\/a> as an example, since it\u2019s one of the most trusted review platforms that also supports all sorts of local businesses.<\/p>\n

Once you\u2019ve found a review on Yelp that you\u2019d like to embed on your landing page, hover over it to reveal the review options. Next, click on the Embed review<\/i> link.<\/p>\n

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Finally, copy-paste the embed code into your website where you want it to appear.<\/p>\n

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And that\u2019s it! The Embed This Review<\/i> pop-up also shows you a preview of what the embedded review will look like on your site.<\/p>\n

Pro tip:<\/b> Best practices suggest that you embed at least three verified reviews on your landing page for maximum impact.<\/p>\n

2. Unify Your Brand Using Embedded Meeting Rooms<\/h2>\n

An embedded meeting room is an online meeting room or a webinar virtual space that\u2019s deployed directly on your website. This enables your audience to view your webinars by going straight to your website instead of the webinar service provider\u2019s site or a video hosting platform.<\/p>\n

When you embed a webinar or meeting room on your web page, visitors can interact with it and attend it directly from your website. This delivers a seamless user experience and increases the chances of registrants attending the online event. They are especially great for online businesses that need to organize webinars or meeting rooms occasionally, such as for a product launch.<\/p>\n

Embedding a meeting room on your website enables you to make the most of targeted web traffic, gather registrations, and maximize conversions. Prospective attendees are able to learn about your event, register for it, and then later attend it on the same page, reducing potential dropoff.<\/p>\n

Another benefit of embedding your webinar room is that it offers a great way to build your brand. Your website allows you to showcase your brand voice and vibe in a way that supports the products or services you have to offer. Instead of relying on brand colors only, you get to deliver the complete experience. As a bonus, you don\u2019t have to worry about directing the audience to your business site during or after the webinar.<\/p>\n

Finally, if you embed meeting rooms directly on your website, visitors won\u2019t have to download or install additional software to attend your webinar or meeting, which is often a main reason why registrants fail to attend webinars and online meetings.<\/p>\n

Here are some actionable tips for embedding meeting rooms into your web page:<\/b><\/h3>\n

The first thing you need is a webinar or meeting room tool that lets you embed meeting rooms directly on your website. ClickMeeting<\/a>, for example, offers embedded meeting room capabilities in addition to various advanced features, including file sharing, screen sharing, and meeting transcripts.<\/p>\n

Here\u2019s how you can embed meeting rooms on your web pages using ClickMeeting, a leading webinar platform that supports this functionality<\/a> and doesn\u2019t require webinar participants to open accounts. First, log in to your ClickMeeting account and create a new event.<\/p>\n

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Next, navigate to the Embed<\/i> tab. Copy-paste the code provided under the Room embed<\/i> section on your web page where you want the meeting room to appear.<\/p>\n

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ClickMeeting also lets you embed meeting room links as widgets. This is a great way to provide updated information about the meeting or webinar on your website. For example, the expanded view shows how much time is left until the event starts, number of attendees, and a link for registration.<\/p>\n

ClickMeeting also lets you customize different aspects of your embeddable meeting room, including room size, branding, secure login and expiration date.<\/p>\n

3. Click to Tweet Links<\/h2>\n

Some types of conversions help move your audience closer to becoming customers while others help attract additional qualified audience members. Getting people to tweet out links to your content does both.<\/p>\n

Although sharing content from your company\u2019s branded social media profiles gives you complete control over your messaging (not to mention it\u2019s extremely easy), your target audience might perceive it to be less reliable than content posted by other customers. What\u2019s more, the social media newsfeed algorithms give a lot more weight to peer-to-peer posts than brand-to-people posts.<\/p>\n

By embedding \u201cclick to tweet\u201d links on your web pages, you can encourage peer-to-peer content promotion, effectively expanding your reach, because you\u2019re giving existing audience members an easy way to recommend your content or products to their social media followers. Click to tweet links remove unnecessary friction from the sharing process.<\/p>\n

While this approach doesn\u2019t necessarily drive more direct sales conversions, it can help you drive more qualified traffic to your landing pages. In this manner, it indirectly helps you boost conversions.<\/p>\n

Here are some actionable tips on how to embed click to tweet links into your web pages:<\/b><\/h3>\n

Head over to ClickToTweet<\/a>, one of the easiest services for implementing these links and sign in with your Twitter credentials.\u00a0<\/span><\/p>\n

Next, type in the copy of your tweet in the text box. Keep in mind that un-shortened links take up 23 characters. So, if you want to include a link in your tweet, use a URL shortener like Bitly to generate a compact link.<\/p>\n

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Once you\u2019re done, click the Generate New Link<\/i> button to create a custom link. Finally, copy the generated link from the Click to copy your shareable link: <\/i>box and add it to your web page or blog post.<\/p>\n

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The ClickToTweet tool also lets you add HTML embed themes and basic embeds to your web pages, so your link can aggregate as an attractive pullquote-style visual on the page.<\/p>\n

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Conclusion<\/h2>\n

We\u2019ve looked at three things you probably haven\u2019t considered embedding in your web pages to maximize conversions, and we\u2019ve showed you how to get started with a step in the right direction for all three ideas.<\/p>\n

To recap:<\/p>\n