You don\u2019t have to be the next James Bond to start PPC spying\u2014all you need is a license to Ahrefs.<\/p>\n<\/div>\n

In this article (for your eyes only), I\u2019ll share what PPC spying is, why it\u2019s important, and share seven ways you can start spying on your competitors\u2019 paid search campaigns.<\/p>\n

2. Spy on the location of your competitor\u2019s paid traffic<\/h2>\n<\/div>\n<\/div>\n
If you work with a client that operates in multiple territories, chances are their competitors will also be working across multiple territories.<\/p>\n
To spy on your competitor\u2019s paid traffic across different locations, you can use Ahrefs\u2019 Paid traffic by location<\/strong> report.<\/p>\n