![\"organic-research-backlinko-positions](\"https:\/\/www.leadbuildermarketing.com\/wp-content\/uploads\/2024\/12\/organic-research-backlinko-positions.png\" "\\"\\"")
<\/p>\n<\/p>\n
Need help analyzing your competition to find ways to outperform them?<\/p>\n
You\u2019ve come to the right place.<\/p>\n
Check out our list of the top competitor analysis tools for 2025.<\/p>\n
With so many competitive analysis tools<\/a> out there, how do you choose the right one for your needs?<\/p>\n Consider the following:<\/p>\n Usually, competitor monitoring tools<\/a> focus on one aspect of competitor analysis (e.g., a social media competitor analysis). But there are also solutions like Semrush<\/a> that offer a suite of tools for analyzing your competition.<\/p>\n Below, we\u2019ve organized our favorite tools by category.<\/p>\n Semrush\u2019s Organic Research<\/a> is one of the best SEO competitor analysis tools to find out which keywords your competitors\u2019 websites rank for. And how much traffic they could be generating through those keywords.<\/p>\n Here\u2019s how to get started with it:<\/p>\n Enter a competitor\u2019s domain in the search box, and the tool will generate a detailed report on your competitor\u2019s website.<\/p>\n The \u201cPositions<\/strong>\u201d tab shows you all the keywords the entered website ranks for.<\/p>\n You can then filter the keywords by a variety of criteria, including search volume, keyword difficulty<\/a>, and more. To find ones that meet your criteria.<\/p>\n There\u2019s also an option to export the keyword list to an Excel or .CSV file.<\/p>\n Organic Research allows you to see all the keywords competing websites rank for. Which provides you with plenty of data to improve your own organic search strategy.<\/p>\n It also lets you filter keywords based on a number of criteria. To help you find only the most relevant keywords for your website.<\/p>\n You can try Organic Research (with limited access) when you sign up for a free Semrush account<\/a>.<\/p>\n Access even more data with one of the paid plans:<\/p>\n Keyword Gap<\/a> (also from Semrush) is a competitor keyword analysis tool that lets you uncover keywords your competitors rank for but you don\u2019t. So you can find valuable terms you might be missing out on.<\/p>\n Compare your keyword profile against up to four competing websites. And review both organic and paid search keywords.<\/p>\n The tool will generate a report comparing all the keywords the entered domains rank for.<\/p>\n If you\u2019re doing SEO keyword research, filter the report to only show organic search keywords.<\/p>\n To see keywords your competitors rank for but your website doesn\u2019t, scroll down and select the \u201cMissing<\/strong>\u201d tab.<\/p>\n The \u201cTop Opportunities\u201d section shows a quick overview of the top keywords you should be targeting. Which can help you prioritize your SEO and content marketing efforts.<\/p>\n Keyword Gap is a part of Semrush\u2019s suite of SEO tools, and you can try it out with a free plan.<\/p>\n More functionality is available with a paid plan:<\/p>\n Serpstat<\/a>\u2019s competitor analysis tools help you find out who you\u2019re competing with in search engine results pages<\/a> (SERPs). And allows you to uncover the keywords competing websites rank for.<\/p>\n You can use it to see which keywords competing websites rank for but yours doesn\u2019t. And the platform has an option to set up position tracking for your competitors\u2019 keywords too.<\/p>\n Serpstat supports tracking and analysis for both organic and paid search keywords.<\/p>\n Serpstat gives you the ability to compare competing websites and pages on a per-keyword basis. To help you understand what it takes to rank for a specific term.<\/p>\n You can use Serpstat\u2019s free seven-day trial to test out the software.<\/p>\n If you\u2019d like to continue using it after the trial period is over, you\u2019ll need to opt for one of the paid plans:<\/p>\n Semrush\u2019s Backlink Analytics<\/a> lets you examine your competitors\u2019 backlink profiles in detail to see the number, type, and quality of backlinks for each competing website.<\/p>\n You can even filter for new and lost backlinks. And find websites linking to competitors that might be willing to link to you as well.<\/p>\n Semrush\u2019s Authority Score<\/a> metric helps you understand the overall health of a competitor\u2019s website. Which is largely influenced by its backlink profile.<\/p>\n The tool also lets you evaluate the quality of individual backlinks.<\/p>\n You can try the Backlink Analytics tool with a free account.<\/p>\n Get more access with a paid plan:<\/p>\n Semrush\u2019s Backlink Gap<\/a> is a competitor backlink analysis tool that shows you which websites are linking to your competitors but not to you. And you can use this information to create targeted link building campaigns.<\/p>\n After you enter your own domain, enter the domains of your competitors (up to four), and click the \u201cFind prospects<\/strong>\u201d button. You\u2019ll then get a list of link building opportunities.<\/p>\n Backlink Gap\u2019s filtering features help you prioritize link building opportunities by narrowing down to prospects that have the highest potential of driving a positive impact for your website.<\/p>\n A limited version of Backlink Gap is available for free.<\/p>\n To unlock full functionality, you\u2019ll need to opt for one of Semrush\u2019s paid plans:<\/p>\n Ahrefs\u2019 Site Explorer<\/a> lets you review any website\u2019s backlink profile. So you can learn how many backlinks your rivals have, which websites link to them, etc.<\/p>\n And you can analyze a subdomain or a specific URL.<\/p>\n There are also tools for things like finding a competitor\u2019s broken backlinks, seeing which backlinks a competitor has lost, and discovering the anchor text a competitor\u2019s backlinks use.<\/p>\n Ahrefs\u2019 backlink index gets updated every 15 minutes. So you\u2019re able to get up-to-date information on competitors\u2019 backlink profiles.<\/p>\n You can try a limited version of Ahrefs\u2019 Site Explorer tool for free. Paid plans provide more functionality, starting at $99\/month.<\/p>\n Semrush\u2019s Domain Overview<\/a> tool lets you analyze your competitors\u2019 domains in depth. And shows you growth trends, organic and paid search traffic, and backlinks for any domain.<\/p>\n To use it, enter a competitor\u2019s domain and click the \u201cSearch<\/strong>\u201d button.<\/p>\n At the top of the first report, you\u2019ll be able to see some key metrics related to the domain.<\/p>\n If you scroll down, you\u2019ll see the domain\u2019s traffic distribution by country. Plus traffic and keyword trends over time.<\/p>\n Other information available includes a breakdown of branded versus non-branded keywords, the entered domain\u2019s top organic and paid search competitors, and a summary of the entered domain\u2019s backlink types.<\/p>\n There\u2019s a vast amount of data available on every domain in Domain Overview\u2019s index.<\/p>\n You can try a limited version of Domain Overview with a free account.<\/p>\n It\u2019s also included in the paid plans:<\/p>\n Similarweb<\/a> lets you perform a comprehensive competitive analysis of any website. Among other things, it can show you a website\u2019s:<\/p>\n These tools help you get a detailed overview of competing websites and allow you to uncover insights that you can use to improve your own performance.<\/p>\n Similarweb\u2019s Organic Competitors feature can help you uncover competing websites you didn\u2019t even know about.<\/p>\n Similarweb offers a free seven-day trial you can use to test out the platform.<\/p>\n Paid plans include:<\/p>\n Advertising Research<\/a> is another competitor analysis tool from Semrush that shows you the ads your competitors are using, the landing pages their ads lead to, and how much your competitors are spending on paid search campaigns.<\/p>\n To get started with Advertising Research, enter a competitor\u2019s domain to get a report that shows that competitor\u2019s activity related to paid search.<\/p>\n To see the keywords your competitor is targeting through paid search ads, visit the \u201cPositions<\/strong>\u201d tab and scroll down to the \u201cPaid Search Positions\u201d section.<\/p>\n To check out the copy they\u2019re using for their ads, visit the \u201cAds Copies<\/strong>\u201d tab.<\/p>\n You can even get a list of the landing pages each ad leads to. Along with metrics related to each landing page.<\/p>\n Advertising Research lets you review your competitors\u2019 ads and landing pages. To get insights that allow you to replicate what may be working for them.<\/p>\n Get limited access to Advertising Research with a free account.<\/p>\n For more access, try a paid plan:<\/p>\n You can use SpyFu<\/a> to learn which keywords competitors are bidding on in their Google Ads campaigns.<\/p>\n The tool can show you how many clicks competitors are getting on their ads. And how much they\u2019re paying for each keyword.<\/p>\n You can use it to generate a list of keywords competitors are bidding on but you aren\u2019t.<\/p>\n SpyFu can also provide suggestions for unprofitable keywords you should exclude from your campaigns.<\/p>\n SpyFu\u2019s ad database goes back to 2006. Which means it can show you nearly every ad a competitor has used on Google Ads.<\/p>\n You can get limited access to SpyFu for free.<\/p>\n They also offer the following plans:<\/p>\n iSpionage<\/a> lets you find your competitors\u2019 keywords, ads, and landing pages. And it can help you estimate their monthly spend.<\/p>\n The platform has data on ads for Google, Bing, and Yahoo.<\/p>\n It allows you to review the journey users take from acquisition to conversion. And there\u2019s also an option to set up alerts to get notified when competitors make any changes to their ads or strategies.<\/p>\n iSpionage\u2019s Keyword Effectiveness Index and Ad Effectiveness Index metrics make it easy to identify the most profitable keywords and ad copy for your campaigns.<\/p>\n You can try iSpionage for free.<\/p>\n To make the most of the platform, opt for a paid plan:<\/p>\n Semrush\u2019s Social Tracker<\/a> lets you keep track of your competition\u2019s social media content and performance across Facebook, Instagram, X, Pinterest, and YouTube.<\/p>\n Plus, you can easily compare yourself alongside your rivals.<\/p>\n This provides you with information you can use to guide your own social media strategy<\/a>.<\/p>\n Social Tracker lets you perform an in-depth analysis of your competitors\u2019 social media activity across platforms. Which saves time and consolidates your research in one place.<\/p>\n Social Tracker is part of Semrush Social. Which starts at $29.99\/month (on top of your monthly Semrush subscription).<\/p>\n With Brand24<\/a>, you can get notified anytime a competitor is mentioned on social media.<\/p>\n It supports mention tracking across popular social media platforms. Including Facebook, Instagram, X, LinkedIn, TikTok, and YouTube.<\/p>\n You can review mentions from a single location and filter them based on sentiment (positive, negative, or neutral).<\/p>\n There\u2019s also the option to track each competitor\u2019s social media reach and benchmark it against your own.<\/p>\n Brand24\u2019s intuitive mentions feed allows you to review brand mentions from a single location and act on them with a single click.<\/p>\n Brand24 has a free trial you can use to test out the software for two weeks.<\/p>\n After the trial period is over, you\u2019ll need to opt for one of the paid plans:<\/p>\n Mention<\/a> lets you track your competitors\u2019 brand mentions online. And allows you to measure your competition\u2019s share of voice against yours.<\/p>\n The software provides you with detailed insights into your competitors\u2019 social media content, including overall sentiment, engagement, and more.<\/p>\n There\u2019s also the option to set up instant alerts and get notified when a competitor is mentioned online.<\/p>\n Mention makes it possible to find brand mentions from up to two years in the past. So you won\u2019t miss out on any important mentions of your competition.<\/p>\n You can try out Mention free for 14 days.<\/p>\n Paid plans include these options:<\/p>\n Competitive analysis is essential to any business\u2019s success. And the tools you use make a difference.<\/p>\n You may need a combination of the options we shared, but it\u2019s possible to get access to multiple tools with platforms like Semrush<\/a>.<\/p>\n It all comes down to doing your research and considering your needs to find out which options are right for you.<\/p>\n\n
Best Competitor Keyword Analysis Tools<\/h2>\n
1. Organic Research<\/h3>\n
![\"organic-research-positions-filters](\"https:\/\/api.backlinko.com\/app\/uploads\/2024\/12\/organic-research-positions-filters.webp "\\"\\"")
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2. Keyword Gap<\/h3>\n
![\"keyword-gap-backlinko-overview](\"https:\/\/api.backlinko.com\/app\/uploads\/2024\/11\/keyword-gap-backlinko-overview.webp "\\"\\"")
<\/source><\/picture><\/figure>\n![\"keyword-gap-details-for-missing-filter](\"https:\/\/api.backlinko.com\/app\/uploads\/2024\/10\/keyword-gap-details-for-missing-filter.webp "\\"\\"")
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3. Serpstat<\/h3>\n
![\"serpstat-competitors](\"https:\/\/api.backlinko.com\/app\/uploads\/2024\/12\/serpstat-competitors.webp "\\"\\"")
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Best Competitor Backlink Analysis Tools<\/h2>\n
4. Backlink Analytics<\/h3>\n
![\"backlink-analytics-backlinko-overview-1](\"https:\/\/api.backlinko.com\/app\/uploads\/2024\/12\/backlink-analytics-backlinko-overview.webp "\\"\\"")
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5. Backlink Gap<\/h3>\n
![\"backlink-gap-prospects-for-backlinkocom](\"https:\/\/api.backlinko.com\/app\/uploads\/2024\/11\/backlink-gap-prospects-for-backlinkocom.webp "\\"\\"")
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6. Site Explorer by Ahrefs<\/h3>\n
![\"ahrefs-site-explorer](\"https:\/\/api.backlinko.com\/app\/uploads\/2024\/12\/ahrefs-site-explorer.webp "\\"\\"")
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Top Competitor Content Analysis Tools<\/h2>\n
7. Domain Overview<\/h3>\n
![\"domain-overview-coyuchi](\"https:\/\/api.backlinko.com\/app\/uploads\/2024\/12\/domain-overview-coyuchi.webp "\\"\\"")
<\/source><\/picture><\/figure>\n![\"domain-overview-backlinko-overview](\"https:\/\/api.backlinko.com\/app\/uploads\/2024\/10\/domain-overview-backlinko-overview.webp "\\"\\"")
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8. Similarweb<\/h3>\n
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![\"similarweb-backlinko-com-traffic-overview-engagement](\"https:\/\/api.backlinko.com\/app\/uploads\/2024\/09\/similarweb-backlinko-com-traffic-overview-engagement.webp "\\"\\"")
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Top Paid Advertising Competitor Analysis Tools<\/h2>\n
9. Advertising Research<\/h3>\n
![\"advertising-research-nike](\"https:\/\/api.backlinko.com\/app\/uploads\/2024\/05\/advertising-research-nike.webp "\\"\\"")
<\/source><\/picture><\/figure>\n![\"nike-paid-search-positions](\"https:\/\/api.backlinko.com\/app\/uploads\/2024\/05\/nike-paid-search-positions.webp "\\"\\"")
<\/source><\/picture><\/figure>\n![\"nike-ads-copies](\"https:\/\/api.backlinko.com\/app\/uploads\/2024\/05\/nike-ads-copies.webp "\\"\\"")
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10. SpyFu<\/h3>\n
![\"spyfu-dashboard](\"https:\/\/api.backlinko.com\/app\/uploads\/2024\/12\/spyfu-dashboard.webp "\\"\\"")
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11. iSpionage<\/h3>\n
![\"ispionage-dashboard](\"https:\/\/api.backlinko.com\/app\/uploads\/2024\/12\/ispionage-dashboard.webp "\\"\\"")
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Top Social Media Competitor Analysis Tools<\/h2>\n
12. Social Tracker<\/h3>\n
What We Like<\/h4>\n
![\"social-media-tracker-facebook](\"https:\/\/api.backlinko.com\/app\/uploads\/2024\/12\/social-media-tracker-facebook.webp "\\"\\""){kind=tracking}
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13. Brand24<\/h3>\n
![\"brand24-dashboard](\"https:\/\/api.backlinko.com\/app\/uploads\/2024\/12\/brand24-dashboard.webp "\\"\\"")
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14. Mention<\/h3>\n
![\"mention-dashboard](\"https:\/\/api.backlinko.com\/app\/uploads\/2024\/12\/mention-dashboard.webp "\\"\\"")
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Streamline Your Competitive Analysis Process<\/h2>\n