[rank_math_breadcrumb]

Yoast SEO to launch on Shopify

Yoast SEO will be available for Shopify on January 18, 2022, the company announced Tuesday. Unlike the WordPress version of the app, which operates under a freemium model, Yoast SEO for Shopify will cost $29 per 30 days.

Why we care. Yoast SEO is one of the most commonly used SEO apps in the WordPress ecosystem and the launch of an app for Shopify speaks to the rise of e-commerce (particularly over the last two years).

This app is primarily aimed at SMBs, just like the available Google and Bing Shopify integrations (more on those below). The proliferation of SMB-oriented apps for merchants makes it easier for smaller retailers to establish an online presence, even if they’re not working with an agency partner. Together, these products could increase overall competition both in shopping and traditional search results.

RELATED: Shopify SEO Guide: How to increase organic traffic to your store

Search visibility for retailers of all sizes is now a thing. Beginning in 2020, e-commerce took on a more crucial role for most people as pandemic-related safety precautions inhibited in-person shopping. That also caused many retailers to turn to platforms like Shopify so that they could offer their products online.

The search engines picked up on this trend: Google announced its expanded Shopify integration in May 2021 and Bing launched its Shopify integration in December 2021, offering Shopify merchants an easy way to get their products listed in organic shopping results.

Yoast SEO for Shopify offers features that are complementary to those integrations. Instead of enabling merchants to show product listings, it may help them optimize their pages to show in organic, non-shopping results (like the well-known WordPress version of the app).

The same Yoast SEO, but for Shopify. Yoast SEO for Shopify will offer much of the same functionality as its WordPress counterpart. This includes controls for your titles and descriptions in Google Search and social media, feedback on readability and Yoast’s schema graph.

While the functionality remains similar, the price points vary: At launch, Yoast SEO for Shopify will cost $29 per 30 days (after a free 14-day trial). The WordPress version operates under a freemium model, with the premium version costing $99 per year.

Why Yoast is launching a Shopify app. “An app on the Shopify platform is a huge business opportunity,” Thijs de Valk, CEO at Yoast, said, “Shopify is growing fast. It makes sense to build an app and profit from the growth of that specific platform.”

de Valk also cited risk-diversification as a motivator for Yoast’s Shopify app, explaining that the company’s growth up until now has been highly dependent on WordPress.

New on Search Engine Land

About The Author

George Nguyen is an editor for Search Engine Land, covering organic search, podcasting and e-commerce. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.

RECOMMENDED POSTS

Find Out More

Marketing Tips You Need

Keep In Touch

Quick Subscribe

Client Reviews Tell The Tale.

If you are looking for professional video production for your business, Dan and his team at Appture are the best.John CullensDecember 29, 2022
We used Appture to build a lodging website, and they were awesome! Dan went above and beyond to show us the functions and make all of our changes. Appture is our go to for web design from now on!Abigail HaleOctober 26, 2022
Dan did a fantastic job making me feel comfortable while shooting. He also made me look great! I don't photograph well, so I am very pleased with the results and speed at which I got the final product.Lily GostinSeptember 13, 2022
Appture knows their business and will go the extra mile for their customers. They do high quality work and provide great ongoing support.Chris McCorkindaleMay 24, 2022
Anita CauthornMay 24, 2022
It’s so rare in these times to find one man with so much wow factor and more rare to find men with similar interest and passion in their life journey as myself . Dan Elliott has been introduced to many in what is now considered as the Terror Dome , a place where many dreams are not deferred they are detoured to routes that lead to dead ends , he comes in full of optimism so infectious that he, maybe with out knowing is energizing those who have ventured where others would fear going with just the right jolt to forge on in the way of helping fallen humanity … His various fields of expertise has helped many in my region and I can only imagine the number he has effected beyond those I know … from day one I knew “ this was a man of kindred spirit “ Dan Elliott is a Gem and adds glimmer to things he touches … I’m a Witness ….and eternally grateful….L.Rashaan RichMay 21, 2022
Dan and his group are highly capable and knowledgeable. They work fast and get the job done. I highly recommend Appture.Justin FrankMarch 26, 2022
They are highly specialized in their work and constantly seek innovation.Ismail YenigulMarch 14, 2022
Dan is a marketing wizard. Honest, Experienced and a read deal. I am blessed to have him in my journey online :) Highly recommended.Sabbir HasanMarch 7, 2022
Incredible talent so much experience and always innovativeAppture SoftwareAugust 10, 2021
So much to say. Creative, Intelligent, Talented, Limitless, Affordable. It's amazing what these guys can do.Hack mackMay 17, 2019
We found Appture from their website, and immediately started work on a website, custom SMS marketing and social media. We got leads the FIRST DAY! And it keeps getting better and better.HawkDFW SecurityMay 17, 2019
We'd used some other agencies before, but man, they simply knocked us all over. After being in business for 30 years, I wonder how much more business we'd be doing if we'd hired them earlier.Rebecca HoneaMay 17, 2019